At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.
- Develop and secure new national marketing partnerships with leading brands to drive revenue growth and support NASCAR's long-term business objectives.
- Build, manage, and advance a robust sales pipeline through strategic prospecting, relationship development, and targeted business development initiatives.
- Identify and evaluate partner business objectives, marketing strategies, consumer insights, and category trends to create compelling sponsorship solutions that deliver measurable value.
- Design and present integrated partnership programs leveraging NASCAR's assets across events, media, digital, social, experiential marketing, hospitality, licensing, and promotional platforms.
- Cultivate relationships with senior-level decision makers, including CMOs, VPs, and brand executives, to develop meaningful, long-term partnerships.
- Lead the development of persuasive sales presentations, business cases, and sponsorship proposals that align brand objectives with NASCAR's marketing and fan engagement platforms.
- Negotiate complex partnership agreements while navigating legal, financial, operational, and strategic considerations to deliver mutually beneficial outcomes.
- Collaborate closely with Partnership Marketing, Events, Media, and other internal stakeholders to ensure successful activation, retention, and growth of partner relationships.
- Monitor market trends, industry developments, and competitive activity to identify new business opportunities and strengthen NASCAR's position within the sports and entertainment landscape.
- Represent NASCAR at industry conferences, client meetings, race events, and networking opportunities to expand brand visibility and generate new partnership opportunities.
- Bachelor's degree from an accredited college or university, or an equivalent combination of education and professional experience.
- 5+ years of success in sponsorship sales, corporate partnerships, business development, media sales, sports marketing, or entertainment sales.
- Proven track record of developing and closing high-value partnership agreements while consistently exceeding revenue goals.
- Experience selling integrated marketing, sponsorship, media, experiential, hospitality, and promotional platforms to national brands.
- Strong understanding of the corporate partnership sales cycle, including prospecting, needs analysis, proposal development, negotiation, and account transition.
- Exceptional presentation, communication, storytelling, and relationship-building skills with the ability to influence senior-level stakeholders and executive decision makers.
- Strategic mindset with strong analytical, research, and problem-solving abilities, including the ability to translate business objectives into innovative marketing solutions.
- Ability to thrive in a fast-paced, highly collaborative environment while managing multiple priorities, sales opportunities, and deadlines.
- Demonstrated entrepreneurial spirit, self-motivation, curiosity, and a passion for building meaningful partnerships that drive business results.
- Proficiency with CRM platforms, Microsoft Office Suite, and business productivity tools.
- Ability to travel up to 15%, including race events, client meetings, industry conferences, and other business-related activities as needed.
Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Explore this opportunity and apply at www.careers.nascar.com.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
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We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.
Skills Required
- Bachelor's degree from an accredited college or university, or equivalent education and professional experience
- 5+ years of success in sponsorship sales, corporate partnerships, business development, media sales, sports marketing, or entertainment sales
- Proven track record developing and closing high-value partnership agreements while exceeding revenue goals
- Experience selling integrated marketing, sponsorship, media, experiential, hospitality, and promotional platforms to national brands
- Strong understanding of the corporate partnership sales cycle, including prospecting, needs analysis, proposal development, negotiation, and account transition
- Exceptional presentation, communication, storytelling, and relationship-building skills with senior stakeholders and executive decision-makers
- Strategic mindset with analytical, research, and problem-solving abilities
- Ability to translate business objectives into innovative marketing solutions
- Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities and deadlines
- Entrepreneurial spirit, self-motivation, curiosity, and passion for building meaningful partnerships
- Proficiency with CRM platforms, Microsoft Office Suite, and business productivity tools
- Ability to travel up to 15%
What We Do
Welcome to NASCAR! We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR! About NASCAR The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
