Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
We're looking for a Director, Membership Value & LTV to help us understand what drives the long-term value of our subscribers and turn those insights into better commercial decisions.
You will connect performance across acquisition, conversion, engagement, retention, and monetization to build a clear view of subscriber and cohort economics. You’ll identify what is driving performance, where we have the biggest opportunities to improve LTV, and help teams prioritize the actions that will have the greatest impact.
Reporting to the VP, Membership Performance, you’ll work across Growth, Lifecycle, Curation, Product, Engineering, Content, Business Development, Finance, CDI (Center for Data and Insights), and Regional teams. This role is for a commercial operator who is highly analytical and deeply understands subscription businesses - someone who can get into the data, form a clear point of view, and influence decisions across the business.
Key Responsibilities- Build an integrated view of subscriber value across acquisition, conversion, engagement, retention, monetization, and reactivation.
- Understand how acquisition source, offers, markets, content, and subscriber behavior translate into retention, monetization, and long-term value.
- Diagnose changes in LTV, cohort quality, payback, ARPU, churn, retention, and engagement, separating longer-term trends from short-term or one-time effects.
- Identify and prioritize the biggest opportunities to improve subscriber value across acquisition, onboarding, engagement, retention, win-back, pricing, payments, and the broader Crunchyroll ecosystem.
- Turn cohort analysis, experimentation, attribution, incrementality, and customer behavior insights into clear recommendations on where we should invest, what we should change, and which opportunities will have the greatest impact.
- Partner with CDI and Finance on the data, definitions, measurement, and analysis needed to answer key business questions and measure initiatives against subscriber value, not just activity or short-term performance.
- Work with Product, Lifecycle, Curation, Content, Business Development, and Regional teams to evaluate opportunities, shape priorities, and understand how content, product capabilities, promotions, pricing, payments, and other experiences affect subscriber economics.
- Lead membership value reviews and give senior leaders a clear point of view on what is happening, why it matters, and what we should do about it.
- Bring learnings into Membership Strategy, Commercial Planning, and functional and regional roadmaps, building a consistent approach to managing subscriber value globally while accounting for differences across markets.
- Build stronger capabilities across the organization in cohort analysis, value measurement, and connecting subscriber behavior to commercial outcomes.
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.
About You- 12+ years of experience in growth, commercial strategy, membership strategy, or business operations, including significant experience in a direct-to-consumer (DTC) business.
- Demonstrated experience improving subscriber economics across acquisition, engagement, retention, monetization, and lifetime value.
- Strong commercial judgment and analytical fluency - able to get into the data, understand what is driving performance, and turn insights into clear recommendations and actions.
- Deep understanding of subscription metrics and cohort economics, including retention, churn, ARPU, payback, engagement, and LTV.
- Experience using cohort analysis and customer behavior to identify and prioritize opportunities across the subscriber lifecycle.
- Track record of influencing Product, Marketing, Finance, Analytics, and other teams to move from insight to action.
- Strong executive communication skills and sound judgment, including the ability to simplify complex analysis and make clear recommendations.
- Experience in streaming, OTT, digital media, entertainment, gaming, or another consumer subscription business strongly preferred.
- Top-tier consulting or strategy experience and an MBA are pluses.
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 12+ years of experience in growth, commercial strategy, membership strategy, or business operations
- Significant experience in a direct-to-consumer business
- Experience improving subscriber economics across acquisition, engagement, retention, monetization, and lifetime value
- Strong commercial judgment and analytical fluency
- Deep understanding of subscription metrics and cohort economics, including retention, churn, ARPU, payback, engagement, and LTV
- Experience using cohort analysis and customer behavior to identify and prioritize subscriber lifecycle opportunities
- Track record of influencing Product, Marketing, Finance, Analytics, and other teams
- Strong executive communication skills and sound judgment
- Experience in streaming, OTT, digital media, entertainment, gaming, or another consumer subscription business
- Top-tier consulting or strategy experience
- MBA
Crunchyroll Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crunchyroll and has not been reviewed or approved by Crunchyroll.
-
Healthcare Strength — Health coverage includes medical, dental, and vision with multiple plan options plus mental-health/EAP resources, and some plans are described as having low premiums or even fully covered options.
-
Leave & Time Off Breadth — Time off is presented as flexible or unlimited and is augmented by additional company holidays such as summer Fridays and a year-end shutdown.
-
Retirement Support — Retirement benefits include a 401(k) with a company match that is noted as meaningful and in some cases matched per paycheck.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
Gallery
