Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Crunchyroll is looking for a Director, Membership, Performance Marketing, Media and Budget Reviews to help shape how we plan, invest, and measure our growth efforts.
Reporting to the VP, Membership Planning, you will lead growth planning, budget allocation, forecasting, and performance tracking across brand, performance marketing, lifecycle marketing, and other growth initiatives. You’ll work closely with Performance Marketing, CDI (Center for Data & Insights), Finance, and regional teams to help determine where we invest, measure what is driving performance, and ensure resources are going toward the highest-ROI opportunities.
This role is for someone with a background in management consulting, strategy and analytics, or marketing/growth analytics who brings structured thinking and a creative approach to solving problems, along with a strong understanding of markets and regions, marketing channels and attribution, and content-driven consumer businesses.
Key Responsibilities- Lead marketing investment planning and budget allocation across brand, performance marketing, lifecycle marketing, and other growth initiatives.
- Own budget forecasting, tracking, scenario planning, and performance reporting in partnership with CDI (Center for Data & Insights) and Finance.
- Build budget allocation models using performance, ROI, and growth goals to guide investment decisions.
- Turn cross-channel marketing data into clear insights and recommendations for senior leaders.
- Partner with channel teams to design incrementality tests and use the results to improve campaigns and shift spend toward higher-ROI opportunities.
- Use attribution, incrementality testing, media mix modeling, content calendars, and seasonality to guide budget and marketing decisions.
- Establish and track KPIs, including free trial and paid subscriber performance and forecasts.
- Bring Growth, Finance, CDI, and regional teams together around priorities, budgets, forecasts, and business plans.
- Lead weekly growth reviews and initiative tracking, as well as executive and board-level reporting.
- Support the use of AI and machine learning in marketing decisions, including media mix modeling, spend allocation, and forecasting.
- Identify and support innovation pilots that have the potential to scale across Sony.
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.
About You- Strong analytical, strategic, and problem-solving skills, including financial modeling, business cases, executive presentations, and strategy development.
- Proven ability to manage large budgets across multiple markets and investment areas, partnering closely with Performance Marketing, CDI (Center for Data & Insights), and Finance.
- Fluency in both analytics and influence, with the ability to turn incrementality testing, budget performance, and AI insights into decisions on spend, priorities, and growth.
- Strong executive presence and communication skills, with the ability to influence and align senior leaders and cross-functional teams.
- Comfortable navigating changing priorities, ambiguity, and multiple projects at once.
- Proven ability to work across time zones, cultures, and teams in a global or distributed organization.
- Ability to help optimize investment decisions and scale AI-enabled marketing capabilities.
- Passion for anime, entertainment, or youth culture is a plus.
- MBA, analytics degree, or equivalent advanced degree preferred.
Growth Planning and Budget Allocation team
This team will be responsible for both planning, tracking and allocating budgets across various functions (e.g. brand, performance marketing, lifecycle marketing) of the growth team to ensure we spend towards the highest ROI initiatives. This team will work closely with analytics (CDI), finance (Finance), marketing/growth and regional teams to continue to level up our budget allocation/tracking and free trial/paid subscriber tracking/forecasts, and lead the weekly growth meetings and initiative tracking process.
Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- Strong analytical, strategic, and problem-solving skills
- Experience with financial modeling, business cases, executive presentations, and strategy development
- Experience managing large budgets across multiple markets and investment areas
- Ability to partner with performance marketing, analytics, and finance teams
- Ability to translate incrementality testing, budget performance, and AI insights into investment and growth decisions
- Strong executive presence and communication skills
- Ability to influence and align senior leaders and cross-functional teams
- Ability to navigate changing priorities, ambiguity, and multiple projects
- Experience working across time zones, cultures, and teams in a global or distributed organization
- Ability to optimize investment decisions and scale AI-enabled marketing capabilities
- Passion for anime, entertainment, or youth culture
- MBA, analytics degree, or equivalent advanced degree
Crunchyroll Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crunchyroll and has not been reviewed or approved by Crunchyroll.
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Healthcare Strength — Health coverage includes medical, dental, and vision with multiple plan options plus mental-health/EAP resources, and some plans are described as having low premiums or even fully covered options.
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Leave & Time Off Breadth — Time off is presented as flexible or unlimited and is augmented by additional company holidays such as summer Fridays and a year-end shutdown.
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Retirement Support — Retirement benefits include a 401(k) with a company match that is noted as meaningful and in some cases matched per paycheck.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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