Director, Media Platform Development

Reposted 3 Days Ago
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Nashville, TN
In-Office
Senior level
Healthtech • Consulting
The Role
The Director of Media Platform Development leads software development for media operations, oversees a hybrid team, manages vendor relationships, and implements AI for campaign strategies.
Summary Generated by Built In

Reports To: CTO

Location: Nashville, TN

Position Summary

The Director of Media Platform Development is responsible for developing robust and cutting-edge software to support our digital and traditional media operations within the agency. This individual leads a hybrid team of internal developers and dedicated vendor developers supporting the Unlock Media Control Platform, Unlock Performance Insights and other internal and external facing platforms that interface with major digital and traditional advertisers to create automations and efficiencies that help Unlock Health to continue to lead the industry in advanced campaign management. This individual plays a central role in leading the development and implementation of these media tools.

Key Responsibilities
  • Serve as the lead architect for Unlock Media Control Platform and Unlock Performance Insights and participate in roadmap construction
  • Lead a hybrid development team constructing and maintaining ad campaign tools developed in Node.JS, React, and Angular frameworks
  • Oversee AI implementation and oversight for advanced campaign bidding strategies
  • Set sprint cadences and oversee development methodologies that ensure fast-paced roadmap execution
  • Manage vendor relationships with development contractor vendors
  • Coordinate with Cloud Operations team on construction of DevOps pipelines to support regular deployment using robust testing and validation frameworks
QualificationsEducation & Experience
  • Bachelor’s degree in Computer Science, or a related field.
  • 6-8 years of experience in software development
  • 3-5 years of Javascript development experience (including both front and backend development)
  • 3-5 years of consultative technical solution development and/or architecture
  • 2-4 years of experience in developing marketing media technology for ad agencies
  • 2-3 years of experience supporting high-volume ad campaign execution
  • 1-2 years of experience with search advertising technology and implementation
  • 1-2 years of experience with Google Cloud Platform tools and development (including Firebase, BigQuery, etc.)
Technical Skills
  • JS proficiency and React and Angular framework experience
  • Advanced API development with fault tolerant solutions that support high volume production environments
  • Google Cloud Platform proficiency (Bigquery, Firebase, Cloud Functions, etc.)
  • Strong proficiency in workflow automation, form design, and custom report creation
  • Familiarity with Figma or similar UX tools
  • Detailed understanding of ad campaign mechanics
Soft Skills
  • Exceptional problem-solving and analytical thinking abilities.
  • Strong communication and stakeholder engagement skills across technical and creative teams.
  • Detail-oriented, organized, and able to manage competing priorities in a deadline-driven environment.
  • Passionate about optimizing tools and processes to improve team productivity and client delivery outcomes.

About Us:

Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.

Top Skills

Angular
BigQuery
Firebase
Google Cloud Platform
Node.js
React
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The Company
HQ: Nashville, Tennessee
145 Employees
Year Founded: 2023

What We Do

Unlock Health is a technology and services growth platform that connects the dots across managed care and marketing to help healthcare providers solve today's urgent growth needs while building sustainable performance for the future.

Health systems have spent decades limited by the walls separating patient acquisition campaigns, payor contracts, pricing strategy, and the necessary data and technology required to analyze supply/demand, understand markets, and prove ROI. By breaking down those barriers — and delivering the right mix of consulting, services, and tech enablement to fill the gaps — Unlock Health will enable a massive leap forward in growth and performance.

We have brought together the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek with industry innovators, Eruptr and DECODE to deliver sustainable growth and CFO-defensible ROI.

We are unlocking the potential that exists within providers to increase revenue, manage costs, and create healthier communities. Together, we're taking the guesswork out of growth

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