Director of Media Marketing
Are you a performance-driven marketing leader who thrives at the intersection of data, creativity, and scale? In this role, you’ll own and grow our full-funnel media engine. driving customer acquisition, brand awareness, and lifetime value across paid, owned, and emerging channels.
In partnership with our Agency, you’ll lead all paid media, organic social, influencer/creator partnerships, and lifecycle marketing, while building a high-performing team and delivering measurable business impact.
What You’ll Do
- Own and execute the marketing strategy aligned to aggressive growth goals
- Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS
- Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate
- Oversee organic social to drive brand engagement and traffic
- Direct email, SMS, CRM, and lifecycle automation strategies
- Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization
- Build dashboards and reporting frameworks using GA4 and leading analytics platforms
- Lead retail media network strategies
- Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future
- Build, mentor, and scale a high-performing marketing team
- Manage agency, platform, and technology vendor relationships
What You Bring
- 10+ years of Digital marketing experience, including 5+ years in a senior leadership role
- Proven success scaling digital channels to$200M+ in revenue for a consumer, retail, or DTC brand
- Deep full-funnel expertise across acquisition and retention
- Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn)
- Strong analytical and financial acumen with hands-on experience in GA4 and BI tools
- Experience building and leading teams of 8+
- Bachelor’s degree in Marketing, Business, or a related field
Why You’ll Love Working Here
- High visibility and ownership
- Opportunity to scale a sophisticated, data-driven marketing engine
- Lead a talented team and shape the future of digital growth
Ready to lead our Marketing growth and make an impact? Apply today!
Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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What We Do
Fleet Farm is a growing company and we are always on the lookout for talented Team Members. Fleet Farm is a value-based retailer of lifestyle merchandise that has been proudly serving farm, ranch and suburban customers in the Upper Midwest since 1955. Our stores offer a wide assortment of goods anchored by five key categories: farm/pet supplies, hunting/fishing products, auto parts, home improvement/home living goods and outdoor/work apparel. Our average store size is approximately 200,000 total square feet. Most locations include automotive service, a convenience store or gas station and a car wash. It’s safe to say, we’ve got something for everyone. After over 60 years in business, Fleet Farm continues to grow, while offering the kind of friendly knowledgeable customer service you won’t find anywhere else. We remain committed to our founding values of honesty, integrity, hard work, service and loyalty. Visit jobs.fleetfarm.com to learn more about our exciting career opportunities.
