Director, Marketing

Director, Marketing

CULTURE SNAPSHOT:

Broad River Retail is a privately held organization where we believe that purpose begins with identity. Our employees are known as Memory Makers because every person in our company has the power to create meaningful, lasting moments not only for our Guests, but for fellow Memory Makers, our partners, families, and the communities we serve. Together we live out our purpose: Furnishing Life’s Best Memories.

Our team is guided by five core values: integrity, personal excellence, customer satisfaction, collaboration, and innovation. These values shape how we work, how we lead, and how we serve our Guests every day.

Our vision is to be the premier Ashley Store operator, and our mission is to be an excellent home furnishings retailer. Because of the dedication of our Memory Makers, Broad River Retail has grown to become the largest and fastest growing Ashley licensee in the U.S., was named National Home Furnishings Retailers of the Year in 2024, and has earned a place on our industry’s Best Places to Work list three years in a row.

AT A GLANCE:

Broad River Retail is seeking a strategic, results-driven, and collaborative marketing leader to serve as Director of Marketing. Reporting directly to the Vice President of Marketing, Communications & Community Outreach, this role is responsible for leading the development, execution, and optimization of integrated marketing strategies that drive traffic, sales growth, brand awareness, and customer engagement across all markets.

As a member of the leadership team, the Director of Marketing serves as a trusted business partner to enterprise leaders, providing strategic counsel, actionable insights, and innovative solutions that support company objectives. This position oversees marketing operations, campaign execution, media planning, traffic forecasting, budget management, and team development while ensuring alignment with Broad River Retail’s mission, vision, and long-term growth strategy.

The ideal candidate is an experienced marketing leader who combines strategic thinking with operational excellence, possesses strong analytical capabilities, and has a proven ability to inspire teams while delivering measurable business results.

DAY IN THE LIFE AS A MEMORY MAKER:

• Serve as a member of the Broad River Retail leadership team and strategic advisor on marketing initiatives that support enterprise growth.
• Serve as a senior marketing business partner for enterprise leaders, ensuring alignment between marketing priorities and organizational objectives.
• Lead the development and implementation of integrated marketing plans designed to increase traffic, drive sales, and enhance brand awareness.
• Develop a strong understanding of creative strategy, design principles, production workflows, and creative team operations to effectively partner with Creative leadership.
• Foster strong partnerships across departments to ensure alignment between marketing initiatives and enterprise priorities.
• Provide leadership, coaching, mentorship, and professional development support to members of the Marketing Team.
• Establish clear performance standards and accountability measures.
• Promote a culture of innovation, collaboration, continuous improvement, and results-oriented execution.

• Lead the strategic planning, execution, and optimization of integrated marketing campaigns designed to drive qualified traffic, increase market share, and improve customer acquisition and retention across all markets.
• Ensure marketing campaigns deliver consistent, compelling, and brand-compliant messaging across all customer touchpoints.
• Identify emerging marketing trends, technologies, and consumer behaviors to improve performance and maintain competitive advantage.
• Collaborate with internal and external partners to maximize media efficiency and campaign effectiveness.

• Own marketing performance outcomes, including traffic generation, campaign effectiveness, and departmental Key Performance Indicators (KPIs).
• Continuously evaluate campaign effectiveness and recommend optimization strategies and marketing investments based on data insights, market conditions, and intended business outcomes.
• Develop annual traffic forecasts, trend analyses, and predictive models that support enterprise planning and decision-making.
• Partner with key stakeholders to align traffic projections with business objectives.
• Provide regular reporting and executive-level presentations on campaign performance, traffic trends, and return on investment.

• Support the Vice President of Marketing, Communications & Community Outreach in the development and management of the annual marketing budget, ensuring marketing investments align with enterprise priorities and business objectives.
• Evaluate and recommend investment strategies that maximize incremental traffic and revenue growth.
• Monitor marketing expenditures to ensure resources are allocated effectively and responsibly.
• Identify opportunities to improve efficiency, reduce costs, and maximize return on marketing investment.

• Ensure consistent application of brand standards across all marketing initiatives and customer touchpoints.
• Partner with Communications and Creative teams to develop strategies that strengthen brand perception and engagement.
• Possess a strong understanding of creative development, production processes, and creative operations.
• Serve as a department spokesperson when appropriate to communicate department initiatives.
• Provide support for companywide communication initiatives, including quarterly Town Hall meetings and major organizational announcements.

• Provide strategic leadership and oversight for marketing support of grand openings, ribbon-cutting ceremonies, learning summits, and other enterprise activations.
• Ensure events align with brand standards and support broader marketing and business objectives.
• Partner with internal stakeholders and external vendors to create engaging and memorable experiences for customers, employees, and community partners.
• Evaluate event performance and identify opportunities to improve engagement, attendance, and return on investment.

• Recruit, develop, and retain top marketing talent.
• Create a high-performance culture focused on accountability, innovation, collaboration, and continuous learning.
• Conduct regular coaching, performance reviews, and development planning.
• Identify opportunities to improve team effectiveness, workflow efficiency, and organizational capability.
• Support succession planning and future leadership development within the department.

WORKPLACE ENVIRONMENT:

While performing the duties of this job the employee is:

• Ability to work independently, as well as, in a collaborative team environment within an office setting
• This role is a hybrid and does require 2-3 days onsite in our Corporate Office.
• Employees must arrange an appropriate workspace that ensures their productivity. Must be able to take participate in virtual meetings, on-camera, and calls with minimal distraction

In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

MEMORY MAKER PERKS & BENEFITS:

• Salary range based on background, skills, and experience
• Medical, dental, vision, and life insurance options available the first of the month following 60 days of employment
• Paid time off and holiday benefits
• 401(k) or retirement savings plan with company match
• Employee discounts at Broad River Retail locations
• Opportunities for career growth and internal advancement

Benefit offerings and eligibility may vary based on employment status and location.

OUR COMMITMENT TO YOU:

Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of Memory Makers, we firmly believe our work is at its best when everyone feels free to be their most authentic self.

WHAT YOU’LL NEED TO SUCCEED:

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred
• 10+ years of progressive marketing experience, including 3-5 years leading teams, budgets, and integrated multi-channel campaigns in a retail, consumer, or multi-location environment. 
• Proven experience developing and executing integrated marketing strategies across multiple channels and markets.
• Experience managing significant marketing budgets and vendor relationships.
• Strong understanding of retail marketing, consumer behavior, media strategy, and customer acquisition strategies.
• Experience leading or partnering closely with in-house creative services, graphic designers, content creators, and production partners support brand execution.
• Demonstrated success leading high-performing teams and cross-functional initiatives.
• Experience leveraging marketing analytics, forecasting, and performance measurement tools.

• Strategic planning and business acumen.
• Exceptional leadership and people development skills.
• Strong analytical and financial management capabilities.
• Excellent public speaking, presentation, and communication skills.
• Ability to influence and collaborate across all levels of the organization.
• Executive presence and ability to communicate effectively with executive leadership
• Experience presenting strategic recommendations to executive leadership or boards.
• Experience managing complex projects and competing priorities.
• Strong understanding of customer journey mapping and omnichannel marketing.
• Strong understanding of creative strategy, production workflows, and creative operations.
• Experience developing forecasts, performance models and data-driven business recommendations that influence strategic decision-making.
• Experience with AI-powered marketing, automation, and productivity tools. 
• Strong problem-solving and organizational skills.
• Strong copywriting, proofing, and editing skills.

WORKPLACE ENVIRONMENT:

While performing the duties of this job the employee is:

• Ability to work independently, as well as, in a collaborative team environment within an office setting
• This role is a hybrid and does require 2-3 days onsite in our Corporate Office.
• Employees must arrange an appropriate workspace that ensures their productivity. Must be able to take participate in virtual meetings, on-camera, and calls with minimal distraction

In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.