Director, Marketing

JLL empowers you to shape a brighter way.  

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

We are seeking an experienced and strategic marketing leader to lead JLL's Central U.S. marketing. They will work with business leadership on their market-specific goals to develop client driven stories, messaging and campaigns to the market and help leverage the global campaigns by localizing them. By fusing client and audience driven marketing programs with local proof points, products, and processes the role will supercharge our demand generation, brand and client engagement.

The successful candidate will need to strategize with senior business leaders to ensure there is agreement and clear priorities that will drive revenue and margin growth. A strong understanding of the business lines, product offerings and current trends is critical to make decisions about where marketing can best move the needle for the business.

We're looking for a strategic marketing leader who can both architect the local vision using centralized plans and drive execution, ensuring our marketing efforts are always in service to our broader business goals.

Key Responsibilities

• Partner with executive leadership to translate business objectives into comprehensive marketing strategies that drive growth, market share, and revenue targets
• Develop annual marketing plan with clearly defined KPIs that align with company financial and business goals
• Set, manage and monitor the marketing budget to agreed levels with the business stakeholders as well as global marketing leadership
• Orchestrate cohesive marketing campaigns across multiple channels that reinforce our brand positioning and value proposition
• Direct the development of lead generation programs and campaigns that deliver qualified prospects to the sales pipeline
• Ensure centralized brand campaigns fit into the local marketing plan and are presented to and understood by the local executive leadership and the business teams
• Manage external public relations agency and in conjunction with JLL's national communications teams and local leadership, support the region's proactive public relations and social media programs through content creation, media relations, and leadership positioning
• Provide design direction and collaborate with internal teams in the planning and execution of prospecting materials pre-point of sale in both print and digital format
• Be responsible for hitting agreed KPIs
• Coordinate with global digital team based on the business needs for targeting
• Align social networks to suit the local needs, fostering and spreading a digital culture
• Assess the participation in local real estate conferences, awards, speaking engagements and events
• Organization of ad hoc client and prospect events and trainings
• Innovate and improve our marketing programs by researching and applying new ideas and industry best practices to our efforts
• Partner with JLL's sales teams to strategize, plan and execute high-performing programs that differentiate the business and support the growth of the business
• Analyze market trends, competitive landscape, and customer insights to inform strategic direction
  

Qualifications:

To be successful in this role, the candidate will need:

• Bachelor's Degree in Marketing, Advertising, Communications, Business, or another relevant field
• Minimum 15 years of related work experience, with emphasis on marketing within the professional services realm; commercial real estate industry experience a strong plus
• Proven track record of developing marketing strategies that deliver measurable business results
• Experience managing integrated marketing programs
• Excellence in cross-functional collaboration and executive communication
• Strong executive presence to successfully influence senior leaders across the JLL business to deliver the business line and regional marketing strategy
• Strategic thinking to drive alignment and consistency across different marketing plans and needs
• Commercial acumen and ability to prioritise spend based on a variety of factors including opportunity, audience dynamics, promotional mechanics and the return on marketing investment
• Outstanding leadership skills; a leader with a clear vision and the ability to motivate and inspire cross-functional teams to deliver success
• To be comfortable with change and has the necessary skillset to drive change management in the business
• Good working knowledge of MS Word, Canva, PowerPoint, Excel required
• Strong digital skills with ability to master new technologies
• Impeccable attention to detail
• High level of resourcefulness
• Ability to thrive in a fast-paced work environment with demanding work loads
• Positive, can-do attitude

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position:

This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location:

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary 

• Paid Time Off and Company Holidays

• Early access to earned wages through Daily Pay

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here.

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [email protected]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

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Accepting applications on an ongoing basis until candidate identified.