The Role
Lead MERU's marketing strategy and brand presence for private equity and C-suite audiences. Drive integrated campaigns, CRM and pipeline practices, content and digital marketing, client relationship cultivation, proposal support, and measurement of campaign ROI while managing stakeholders and mentoring team members.
Summary Generated by Built In
Meet the Company:
We are MERU. A values-driven, impact-oriented team dedicated to fixing companies. We provide advisory services and data analytics support to middle-market companies ($50M - $2B in annual sales), and our clients include private equity firms, credit funds, investment banks, and law firms. We bring deep turnaround experience, a group of veteran operators, and an incentive-aligned approach to any situation. MERU was founded by professionals from Alvarez & Marsal and McKinsey and has seen rapid growth in the eight-plus years since its founding.
The MERU Way & Valuing Our Team:
We're Partners, not consultants. When you join MERU, you will help our clients solve their most pressing problems, supported by a team of people who will challenge you, support you, and inspire you.
In order to be Partners, we don't silo people into just one functional area of the business, instead advancing our team's capabilities by providing training for every service that MERU offers. Additionally, we don't just focus on technical skills but also leadership style and soft skills, so MERU team members not only know what it means to manage a client engagement but to lead a team to success. In training team members to be well-rounded individuals, we can deliver an overall higher impact to clients, allowing the ability to gain experience in diligence, turnarounds, interim management, data science, and more.
To aid this career advancement and development, MERU provides an internal Coach to each team member in order to guide and maintain their professional development plan goals. Unlike most Firms, we actually focus on the achievement of those goals for each individual team member, providing opportunities that would not usually be offered.
Finally, MERU values personal time, only traveling when necessary in order to celebrate and respect your personal life. We believe that by encouraging and mandating balance, it will lead to happier and longer-tenured team members.
When you come to MERU, you come to further your career and maintain your entrepreneurial spirit, never losing sight of the desire to provide meaningful impact, solutions, and value to clients. Learn more about our colleagues’ core characteristics and culture here: https://wearemeru.com/meru-way.
Role Responsibilities
As the Director of Marketing at MERU, you will shape how our brand shows up in the market and how we deepen trusted relationships with clients and partners. Reporting directly to the COO, this is a senior role for someone who thrives at the intersection of marketing strategy, brand awareness and growth, business development enablement, and client relationship cultivation. You’ll bring proven experience in high-touch, trust-based sales environments (professional services, private equity, or adjacent sectors) and a track record of building programs that generate measurable growth.
You’ll serve as both strategist and hands-on, participatory leader—elevating MERU’s profile, guiding campaigns and activities, and equipping our team with the right tools, messages, and relationships to drive impact.
Director of Marketing Job Responsibilities
• In partnership with leadership, the Marketing Council, the Relationship Cultivation Council, Director of Events and other stakeholders, help to define and execute an integrated marketing strategy that preserves and strengthens MERU’s brand as a trusted partner in professional services
• Partner with firm leadership and the Marketing Council to develop thought leadership, campaigns, and brand assets that resonate with private equity and Csuite audiences
• Ensure full and timely integration and marketing attention for all MERU service lines, current and future (see below list of service offerings)
• In coordination with other stakeholders, ensure consistency and excellence across all channels, materials and communications, from digital to events to client touchpoints
• Identify growth opportunities in target markets, industry sectors and with the firm’s key relationships
• Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
• Develop and promote CRM, pipeline, and market intelligence practices that support firm-wide growth
• Partner with firm leadership and service line groups to drive client acquisition and retention of firm key accounts
• Collaborate with firm professionals and provide marketing support on client targeting, cross-selling, and relationship management initiatives
• Support proposal and template development, SOC/pitch materials, and client presentations
• Lead, develop and disseminate high-impact content (articles, case studies, newsletters, etc.) tailored to target audiences
• Guide digital presence and implement the firm’s digital marketing strategy (website, LinkedIn, SEO/SEM) to ensure visibility and inbound engagement
• Measure and report to business on campaign effectiveness, impact and ROI using insights to refine tactics and drive results
• Lead and/or support firmwide campaigns, initiatives, and activities to increase visibility and client engagement
• In partnership with leadership, the Marketing Council, the Relationship Cultivation Council, Director of Events and other stakeholders, help to define and execute an integrated marketing strategy that preserves and strengthens MERU’s brand as a trusted partner in professional services
• Partner with firm leadership and the Marketing Council to develop thought leadership, campaigns, and brand assets that resonate with private equity and Csuite audiences
• Ensure full and timely integration and marketing attention for all MERU service lines, current and future (see below list of service offerings)
• In coordination with other stakeholders, ensure consistency and excellence across all channels, materials and communications, from digital to events to client touchpoints
• Identify growth opportunities in target markets, industry sectors and with the firm’s key relationships
• Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
• Develop and promote CRM, pipeline, and market intelligence practices that support firm-wide growth
• Partner with firm leadership and service line groups to drive client acquisition and retention of firm key accounts
• Collaborate with firm professionals and provide marketing support on client targeting, cross-selling, and relationship management initiatives
• Support proposal and template development, SOC/pitch materials, and client presentations
• Lead, develop and disseminate high-impact content (articles, case studies, newsletters, etc.) tailored to target audiences
• Guide digital presence and implement the firm’s digital marketing strategy (website, LinkedIn, SEO/SEM) to ensure visibility and inbound engagement
• Measure and report to business on campaign effectiveness, impact and ROI using insights to refine tactics and drive results
• Lead and/or support firmwide campaigns, initiatives, and activities to increase visibility and client engagement
Qualifications
10+ years of experience in marketing or client strategy roles, preferably in professional services (consulting, investment banking, law, private equity, wealth management, executive search, or adjacent fields)
• Proven track record in high-touch, trust-based, low-volume sales/relationship environments
• Strong strategic thinking skills with hands-on execution ability
• Excellent writing, communication, and presentation skills
• Heavy experience with CRM systems, marketing automation, and digital campaign tools
• Skilled at managing multiple stakeholders and priorities in a fast-moving environment
• Demonstrated success at managing and mentoring team members or external resources
• Ability to work closely with partners, service line leaders, and cross-functional teams to align marketing and business development efforts
• Willingness to work full-time in MERU’s Atlanta or New York City office, with up to 25% travel
• Experience in private equity ecosystem (fundraising, investor relations, or advisory marketing)
• Background working with senior decision-makers (CFOs, investors, attorneys, boards)
• Comfort with D365, Salesforce, Pardot, Marketo, or similar platforms
• A genuine interest in professional services and growth strategy
• Authorization to work in the United States
• Proven track record in high-touch, trust-based, low-volume sales/relationship environments
• Strong strategic thinking skills with hands-on execution ability
• Excellent writing, communication, and presentation skills
• Heavy experience with CRM systems, marketing automation, and digital campaign tools
• Skilled at managing multiple stakeholders and priorities in a fast-moving environment
• Demonstrated success at managing and mentoring team members or external resources
• Ability to work closely with partners, service line leaders, and cross-functional teams to align marketing and business development efforts
• Willingness to work full-time in MERU’s Atlanta or New York City office, with up to 25% travel
• Experience in private equity ecosystem (fundraising, investor relations, or advisory marketing)
• Background working with senior decision-makers (CFOs, investors, attorneys, boards)
• Comfort with D365, Salesforce, Pardot, Marketo, or similar platforms
• A genuine interest in professional services and growth strategy
• Authorization to work in the United States
Overview of MERU Service Lines:
Performance Improvement:
Help companies identify and achieve their full potential by leveraging a value-focused approach to driving sustainable margin expansion impact. Services include MERU 360° Assessment, Transformation Plan Development, Chief Transformation Officer placement, Cash Cycle and Working Capital Optimization, and Implementation Performance Management.
Help companies identify and achieve their full potential by leveraging a value-focused approach to driving sustainable margin expansion impact. Services include MERU 360° Assessment, Transformation Plan Development, Chief Transformation Officer placement, Cash Cycle and Working Capital Optimization, and Implementation Performance Management.
Turnaround & Restructuring:
Partner with clients during uncertain times to help stabilize operations and rapidly triage the causes of financial distress, charting a path back to long-term sustainability. Services include Interim Management, Turnaround Plan Development and Execution, Liquidity Management, Stakeholder Negotiations, Strategic Alternatives Assessment, Bankruptcy, Insolvency, and Case Management.
Partner with clients during uncertain times to help stabilize operations and rapidly triage the causes of financial distress, charting a path back to long-term sustainability. Services include Interim Management, Turnaround Plan Development and Execution, Liquidity Management, Stakeholder Negotiations, Strategic Alternatives Assessment, Bankruptcy, Insolvency, and Case Management.
Transaction Services:
Partner with private equity firms across the investment lifecycle, from due diligence to portfolio value creation and exit planning. Services include Due Diligence, Pre-Close Planning, Post-Close Implementation, and Exit Planning.
Partner with private equity firms across the investment lifecycle, from due diligence to portfolio value creation and exit planning. Services include Due Diligence, Pre-Close Planning, Post-Close Implementation, and Exit Planning.
Data Insights:
Work with companies at all stages of their digital transformation journey to automate reporting processes, build scalable data platforms, and leverage predictive analytics to transform data from a liability into an asset. Services include Data Discovery and Analysis, Data Prep and Integration, Self-Service Analytics, Data Visualization and Reporting, Data Science and Advanced Analytics, and Strategy Enablement.
Work with companies at all stages of their digital transformation journey to automate reporting processes, build scalable data platforms, and leverage predictive analytics to transform data from a liability into an asset. Services include Data Discovery and Analysis, Data Prep and Integration, Self-Service Analytics, Data Visualization and Reporting, Data Science and Advanced Analytics, and Strategy Enablement.
Voluntary Inclusion:
It is MERU’s policy to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age or disability or any other non-merit based factor in accordance with all applicable laws and regulations.
Unsolicited Resumes from Third-Party Recruiters:
Please note that we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening. Any employment agency, person, or entity that submits an unsolicited resume does so with theunderstanding that MERU will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity
It is MERU’s policy to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age or disability or any other non-merit based factor in accordance with all applicable laws and regulations.
Unsolicited Resumes from Third-Party Recruiters:
Please note that we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening. Any employment agency, person, or entity that submits an unsolicited resume does so with theunderstanding that MERU will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity
Skills Required
- 10+ years of experience in marketing or client strategy roles
- Proven track record in high-touch, trust-based, low-volume sales/relationship environments
- Strong strategic thinking with hands-on execution ability
- Excellent writing, communication, and presentation skills
- Heavy experience with CRM systems, marketing automation, and digital campaign tools
- Demonstrated success managing and mentoring team members or external resources
- Ability to work closely with partners, service line leaders, and cross-functional teams
- Willingness to work full-time in MERU's Atlanta or New York City office, with up to 25% travel
- Experience in the private equity ecosystem (fundraising, investor relations, or advisory marketing)
- Comfort with D365, Salesforce, Pardot, Marketo, or similar platforms
- Background working with senior decision-makers (CFOs, investors, attorneys, boards)
- Authorization to work in the United States
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The Company
What We Do
We are MERU. An operationally focused professional services firm with a different point of view. We are a values-driven, impact-oriented team dedicated to helping companies. We work collaboratively with management and sponsors, use subject matter experts throughout the process, and structure our fees around successful outcomes. We believe our focused and agile approach, along with our experience working in complex situations, allows us to deliver superior results for our clients. VALUE PROPOSITION Experience: Senior leaders from the world’s top professional services organizations who know how to deliver successful outcomes in highly complex situations Deep bench: 150+ specialized subject matter experts with operator backgrounds who uncover hidden value and get things done Alignment: Highly flexible performance-based fee model that is aligned with successful outcomes Operator Mindset: Deep experience serving in interim executive roles and working hand-in-hand with management teams to get things done SERVICE OFFERING Transaction Services: Operational diligence Finance function assessment (processes, systems) Reporting package development (dashboards, KPIs) Initiative identification and implementation First 100-day planning Performance Improvement: 360 Assessment - EBITDA & balance sheet potential Transformation plan development Chief Transformation Officer Cash cycle and working capital optimization Implementation performance management Turnaround and Restructuring: Liquidity & liability management Diligence strategic options Turnaround plan development Capital Advisory Stakeholder comms / negotiations Chief Restructuring Officer Contingency planning Chapter 11 administration Debt restructuring Data Insights: Data Discovery and Analysis Data Strategy and Enablement Solution Development: Data integration, Data visualization, Predictive analytics (AI/ML) CLIENT BASE Middle market ($100M-$2B Revenue)
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