Director, Marketing

As the Director of Marketing at Jazwares, you will spearhead the global strategy, planning, and execution for our most iconic brands. Reporting to the Senior Director, you'll lead a high-performing team to drive fan engagement and global sales through world-class campaigns. We’re looking for a strategic powerhouse with a proven track record in content production, large-scale activations, and influencer marketing.

What You Will Do: 

• Develop strategy and oversee execution for integrated marketing plans that build brand awareness and drive sales.
• Lead the development and execution of global brand campaigns, including events and activations, paid media, e-commerce marketing, and content development as it relates to overall brand positioning and responsibilities under the marketing umbrella.
• Partner closely with the Retail Development and Sales/E-commerce teams to align goals and execute strategic campaigns.
• Responsible for the development of effective and efficient media plans and analyzing reporting.
• Effectively monitors and reports on industry event and pop cultural trends, including developments in talent/celebrity, brands, design, strategy and innovation to develop effective marketing strategies.
• Ensures that all consumer communication is on-strategy and consistent across all touchpoints, including commercials, digital media content, PR, retail/e-commerce and events/activations.
• Partner closely with the Director, Social Media & Partnerships to develop cohesive marketing plans and strategies and create synergy across all marketing campaign touchpoints.
• Must be a strong team leader with great communication skills and the ability to inspire employees to be creative and effective in a very fast paced environment.
• Must have strong presentation skills and proactive communication among internal and external executives and team members
• Leads collaboration across a variety of cross-functional teams including Brand, Sales, Retail Development, PR, and Creative.
• Oversees project timelines, deliverables and approval process internally and externally (including Licensors).
• Oversees the planning & development of media and creative strategy and campaign briefs
• Partners with internal teams and external agencies to deliver world-class marketing campaigns that exceed business objectives
• Utilizes POS Data, Shopper and other research to develop and optimize media and marketing plans
• Measure, analyze and communicate campaign success metrics & report results to leadership & key stakeholders
• Perform other duties as assigned

 Supervisor Responsibilities

Manages People: Yes

• This position will be responsible for all aspects of talent management for their team. This role is responsible for building strong relationships, promoting collaboration, and helping their team grow and develop.

What We Are Looking For: 

• Bachelor's degree in marketing, digital marketing, or another related field highly preferred.
• 10+ years of progressive marketing, digital marketing, or media experience.
• 7+ years of progressive leadership experience is required.
• Previous experience working in consumer-packaged goods, toys, entertainment or agency experience required.
• Previous creative agency experience with campaign strategy, development and execution.
• Experience delivering best-in-class creative in support of impactful brand moments and marketing campaigns.
• Passionate about pop culture, trends and social media. 
• Strong presentation skills, with advanced skill in PowerPoint or keynote
• Strong understanding of marketing concepts, consumer behavior, and brand positioning.
• Ability to analyze market trends, competitor activities, and consumer data to inform strategy.
• Ability to craft long-term marketing strategies aligned with business objectives.
• Strong leadership skills to manage teams, provide guidance, and develop talent.
• Excellent verbal and written communication skills
• Ability to oversee multiple marketing campaigns and projects, ensuring timelines and deliverables are met.
• Strong skills in interpreting data and making data-driven decisions to optimize marketing performance.
• Ability to think outside the box to develop innovative marketing campaigns that resonate with target audiences.
• Strong decision-making ability, especially in high-pressure environments where marketing outcomes impact business results.
• Ability to thrive in a fast-paced, dynamic environment and adjust strategies based on market changes.
• In cases where the company operates in multiple regions, the ability to manage global marketing strategies while being sensitive to local markets.
• Strong proficiency in google workspace/Microsoft office 

Nice to Have:                                                                                                                   

• Experience in a global organization
• Multi-lingual a plus                                                                                                                            

What we offer:

The salary range for this position is $146,400.00 - $184,500.00/ Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.  

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.   

Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave.  Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects. 

Working at Jazwares  

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.  

• Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
• Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
• Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of play together!   

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.  

Who We Are  

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook

Recruitment Safety 

Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in @jazwares.com. Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to [email protected]. We look forward to you experiencing a safe and enjoyable application process at Jazwares!

Equal Opportunity Employer
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