Director, Marketing

Job Classification:

Marketing & Communications - Marketing

The Association Marketing Team is seeking a Marketing Director who can spot marketplace trends and opportunities, use research and data analytics to generate insights, and develop and execute marketing plans that support business objectives. The role requires a strong background in D2C marketing, with expertise in creating highly personalized data-driven approaches across direct mail, email, and digital channels, and a proven track record of turning insights into campaigns that perform.

The Marketing Director will lead strategic initiatives that optimize performance through test-and-learn and deliver measurable results in support of evolving business goals. The ideal candidate will have a talent for translating insights into clear, actionable direction and partnering with internal and external teams to create and implement compelling, omni-channel approaches aligned to the strategy. The individual will report to the head of Association/Affinity Marketing and help shape marketing priorities that drive future business growth, including strategies that address changing demographics, perceived product deficiencies, etc. to increase in-force participation.

What you'll do:

• Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities; use research and data insights to shape strategy and plans that support business objectives. Build business cases and secure buy-in from internal and external stakeholders for complex marketing initiatives.
• Collaborate with internal partners to define strategic imperatives and align annual marketing goals, forecasts, priorities, timelines, resourcing, and budgets. Serve as a liaison with external partners, leading joint strategy sessions to align integrated acquisition and retention growth plans.
• Partner with the Digital Marketing Director on personalized, event-based CRM journeys, new tactics, tools and promotion plans that complement our traditional direct marketing approaches.
• Support the advancement of our data-driven marketing approach alongside the Data/Analytics Director and external partners by identifying opportunities for channel optimization, AI use cases, attribution, and buyer segmentation.
• Develop marketing plans that align to the business goals and drive future business growth, including those that address changing demographics, perceived product deficiencies, etc. to increase in-force participation.
• Create comprehensive marketing briefs with clear objectives, strategic direction and KPIs; partner with creative and production teams to develop compelling approaches, review materials for accuracy and strategic alignment, proactively monitor delivery risks (schedule/resource/budget), and assess performance results to recommend shifts and present insights to internal and external partners.

What you'll need:

• Bachelor’s degree and 10+ years developing D2C/direct marketing strategies across highly personalized data-driven direct mail, email, and digital channels
• Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans
• Proven ability to write strong briefs with clear direction and collaborate across teams to shape the creative approach and ensure materials align to strategy and budget
• Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead joint strategy or working sessions
• Demonstrated ability to drive acquisition and retention outcomes, define lifecycle marketing approaches, optimize performance through test-and-learn, and manage to measurable KPIs
• Exceptional verbal and written communication skills; ability to build and maintain strong internal and external partnerships
• Strong organizational and time-management skills

It'd be a plus if you had:

• Experience in a highly regulated industry; comfort partnering across governance and compliance stakeholders
• Experience with analytics tools and reporting platforms
• Experience with CRM-enabled journeys
• CX and journey mapping training/experience
• Experience in the Association/Affinity marketplace

What we offer you:Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $147,100.00 to $220,700.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level. 

• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 

• 401(k) plan with company match (up to 4%). 

• Company-funded pension plan. 

• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. 

• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.  

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.  

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service. 

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.