The ideal candidate has experience marketing complex technical services or platforms to buyers in regulated finance - banks, asset managers, payment providers, insurance companies, and financial infrastructure firms. You understand the language, concerns, and buying cycles of these institutions, and you can translate deep technical capabilities into messaging that resonates with compliance-conscious decision-makers.
This role offers the unique opportunity to join a company that is strategically positioned at the leading edge of the most important technology trends in the market today. Reach out to us if you are interested in helping to drive a future where blockchains and AI enable new, software-native ways of coordinating and automating human activity.
What you'll do:
- Own and execute the marketing strategy for Moonsong Labs, with a primary focus on reaching and engaging decision-makers at regulated financial institutions, fintechs, and TradFi firms exploring blockchain adoption.
- Develop messaging and positioning that speaks directly to the priorities of regulated finance buyers - security, compliance, reliability, and institutional-grade engineering.
- Build and manage MSL’s content engine: thought leadership, case studies, whitepapers, blog posts, and technical content that demonstrates deep domain expertise at the intersection of blockchain, AI, and financial services.
- Drive inbound lead generation through SEO, content marketing, events, webinars and strategic partnerships.
- Own MSL’s digital presence including website, social media channels, and newsletter to build brand authority in the blockchain-for-finance space.
- Collaborate closely with the CEO and BD to align marketing efforts with sales pipeline goals and target account strategies.
- Create effective sales collateral to support sales efforts.
- Identify and develop co-marketing opportunities with ecosystem partners, technology platforms, and industry bodies relevant to financial services.
What you'll bring:
- 7 to 10 years of marketing experience, with significant time spent marketing to buyers in traditional finance, fintech, and financial infrastructure.
- Demonstrated ability to craft compelling narratives around complex, technical products or services for a sophisticated, compliance-aware audience.
- Experience with B2B marketing for professional services, enterprise software, or developer platforms.
- Strong content marketing skills with a portfolio that includes thought leadership, case studies, or industry-specific campaigns targeting financial services.
- Understanding of the blockchain in regulated finance is highly desirable
- Comfortable operating as an IC in a lean, fast-moving environment. You are a self-starter who can build a marketing function with minimal oversight.
- Excellent analytical skills - you make decisions based on data and can tie marketing activity to pipeline and revenue impact.
- A strong network in fintech, TradFi, or financial services marketing circles is a significant plus.
Perks and Benefits:
- 100% Remote
- Flexible vacation policy
- Health and Dental plans (for US based employees)
- Continuous learning & development
What We Do
Moonsong Labs offers 2 main services: 1) Protocol Engineering Services: Software engineering design and implementation services for Web3 protocol and infrastructure projects. Using a security-first multi-disciplinary approach, our experienced team can help foundations and project teams diversify and accelerate their implementation plans. 2) Web3 Incubation Services: Supporting teams to take Web3 project ideas and turn them into reality. Refine and iterate on ideas, build out founding teams, conduct customer and technical research, design and prototype concepts, and link teams with a network of vetted service providers and VCs
