Director Marketing (Software)

The Director, Marketing for the ELM Solutions business, will provide senior leadership to high-level professionals, taking primary responsibility for the performance and results of marketing efforts for our expert solutions, including AI-enabled B2B enterprise software. Your strategic and innovative approach will shape the marketing landscape and drive substantial growth within the organization.

Essential Duties and Responsibilities:

• Provide senior leadership and strategic direction to multiple marketing functions, including Demand Generation, Content Marketing, Industry Thought Leadership, Event Marketing, and Product Marketing.

• Partner collaboratively with Sales and Product teams for successful Sales Enablement, Client Programs, and Product Launches, as well as Corporate and Divisional centers of excellence for Brand, Public Relations, and MarTech initiatives.

• Oversee the execution of high-impact marketing initiatives.

• Develop and implement long-term marketing strategies aligned with business goals.

• Lead cross-functional teams to drive marketing innovation and excellence.

• Evaluate and optimize the effectiveness of marketing programs and campaigns.

• Build and manage relationships with top-tier industry partners and stakeholders, including key industry analysts.

• Ensure alignment of all marketing activities with the organization's vision and objectives.

• Drive the adoption of new technologies and methodologies in marketing, including AI tools.

• Oversee complex budget planning and financial analysis for marketing operations.

• Represent the marketing function in executive-level meetings and decision-making processes.

Qualifications:

Education: Bachelor’s degree in Marketing, Business, or related.

Experience:

• 7+ years of progressive experience in B2B marketing roles, with 5+ years in a leadership capacity overseeing multiple marketing functions. Preferably for Enterprise Software.

• Expertise: Best practices including segmentation and persona strategies, buying group targeting, digital marketing, search/SEO/AEO/GEO, and account-based marketing/ABM.

• Executive Leadership: Exceptional leadership skills to manage senior managers and high-level professionals.

• Innovative Thinking: Ability to drive innovation and stay ahead in marketing trends.

• Comprehensive Analysis: Proficiency in conducting extensive market analysis and operational analysis.

• Cross-functional Collaboration: Strong skills in leading and coordinating cross-functional teams.

• Stakeholder Influence: Expertise in building and maintaining relationships with top-tier stakeholders.

• Advanced Budgeting: Advanced skills in budgeting and financial oversight for expansive marketing operations.

• Technology Integration: Knowledge of integrating emerging technologies into marketing strategies, including AI tools.

• Strategic Alignment: Ability to ensure alignment of marketing activities with organizational goals and vision.

*This position will work in a hybrid capacity (8 days a month) from one of the following Wolters Kluwer offices: New York NY, Glastonbury CT, Houston TX, Minneapolis, MN or Coppell, TX.

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.