Director of Marketing

Posted 2 Days Ago
Be an Early Applicant
New York City, NY
In-Office
Senior level
Artificial Intelligence • Healthtech • Software
The Role
Lead the marketing team, develop and execute marketing strategies, analyze performance, collaborate with sales and oversee events to drive growth.
Summary Generated by Built In
Director of Marketing

Join Assured as our Director of Marketing, where you’ll lead a high-performance team focused on driving growth through both online and in-person channels. You’ll directly manage our Business Development Representatives (BDRs) and a Marketing Lead, shaping the entire strategy for generating demand and connecting with our target audiences. This role is focused on execution, leadership, and growth, offering you ownership and autonomy within a fast-moving environment.


Responsibilities
  • Lead, mentor, and manage the BDR team and Marketing Lead to achieve demand generation goals.

  • Develop and execute comprehensive marketing strategies utilizing digital campaigns, events, and other inbound/outbound sources.

  • Ensure consistent messaging and branding across all channels and touchpoints.

  • Analyze campaign performance and optimize tactics based on data and feedback.

  • Collaborate closely with sales, product, and customer success teams to align marketing initiatives and drive revenue growth.

  • Research market trends and customer needs to identify new opportunities for engagement and partnership.

  • Organize and oversee in-person events, webinars, and conferences to strengthen pipeline and market presence.

  • Own reporting on marketing ROI, acquisition funnels, and key growth metrics.


Qualifications
  • 5+ years’ experience in B2B marketing

  • Proven ability to drive multi-channel marketing strategies (digital, in-person, and partnership marketing).

  • Experience developing, leading, and scaling high-performing teams.

  • Data-driven approach to campaign management and ROI forecasting.

  • Exceptional communication, organization, and leadership skills.

  • Experience working in fast-growth or startup environments preferred.


Benefits
  • Opportunity for growth and advancement as an early leader in a dynamic team.

  • Ownership and autonomy over strategy and execution.

  • Competitive compensation and benefits package.

  • Collaborative environment focused on continuous learning and improvement.


Ready to help shape the future of marketing at Assured? Apply today!

Top Skills

Campaign Management
Data Analysis
Digital Marketing
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The Company
HQ: New York, New York
74 Employees
Year Founded: 2024

What We Do

In 2022, the U.S. spent $4.5 trillion on healthcare, about 17.3% of GDP. Administrative costs account for 25% to 30% of that total, fueled by credentialing, insurance enrollments, and essential but manual workflows.

We're on a mission to rebuild the operational backbone of healthcare. As AI doubles in capability at the half the price every year, we see a future where provider operations are run by lean teams supported by autonomous, reasoning-capable AI agents.

Prior to founding Assured, Varun Krishnamurthy and Rahul Shivkumar built and sold a VC-backed digital health startup. We've lived the operational chaos that comes with scaling a healthcare practice and set out to build the platform we wish we had.

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