Marketing Director
Location: USA I UK
About Verifi
Verifi Concrete is a global ConstructionTech scale-up backed by Saint-Gobain, leading the digital and sustainable transformation of the ready-mix concrete industry. Through advanced IoT, AI, and SaaS technologies, we empower producers and contractors worldwide to decarbonize and optimize concrete production.
Our mission is to build a smarter, more sustainable world by delivering the data, insights, and automation that enable high-performance concrete at scale. Combining startup agility with Saint-Gobain’s global reach, Verifi operates at the intersection of industrial technology and climate innovation.
The Opportunity
We are seeking a Marketing Director to define and lead Verifi’s worldwide marketing strategy. This is a pivotal role driving our next growth phase as we expand our SaaS and IoT platforms across North America, Europe, and Asia-Pacific and will be part of the company’s leadership team.
You will own the global marketing roadmap, oversee brand and demand generation, and build a high-performing international team that strengthens Verifi’s position as a global leader in AI-powered sustainable construction.
Key Responsibilities
- Develop and execute a multi-region marketing strategy spanning brand, digital, and communications.
- Lead global demand generation, digital performance marketing, and account-based campaigns.
- Develop and expand marketing operations to drive SaaS growth and enterprise engagement, including global event coordination and production of the soon-to-be-launched company podcast.
- Partner with Commercial and Product teams to align marketing with revenue objectives.
- Elevate Verifi’s brand through thought leadership, media engagement, and global events.
- Translate complex AI and IoT solutions into clear, customer-centric narratives.
- Measure performance across channels and continuously optimise for growth and ROI.
- Lead forecasting and strategic planning, scale team capabilities, provide mentorship, and oversee global agency partnerships.
About You
- Bachelor’s degree in marketing or other relevant fields
- 6+ years of progressive B2B marketing experience, including 5+ years in SaaS / AI technology
- Proven success scaling marketing globally in high-growth or start-up environments.
- Expertise in brand strategy, digital marketing
- Skilled communicator able to translate technical concepts into compelling stories.
- Experience managing cross-regional teams and campaigns across multiple time zones.
- Proficiency with HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, and other digital tools.
- Passion for sustainability, technology, and global impact.
Why Join Verifi
- Shape the global marketing strategy of a pioneering ClimateTech venture backed by a $40B+ global group.
- Operate at the leading edge of AI, SaaS, and sustainability in construction.
- Influence global markets while working in an agile, scale-up environment.
- Competitive compensation, growth opportunities, and the chance to define a category.
Top Skills
What We Do
Verifi is a global ClimateTech and ConstructionTech venture backed by Saint-Gobain, on a mission to transform how the world produces and delivers concrete — one of the planet’s most essential but carbon-intensive materials.
Concrete touches every road, bridge, home, tunnel, and skyline. But for decades, the ready-mix industry has operated with limited data, high variability, and significant waste. Verifi changes that.
We combine advanced in-transit sensor hardware, automation, and AI-driven software to give concrete producers real-time visibility and control over every single load. Our platform monitors and optimises concrete while it’s being mixed and delivered, helping producers improve quality, reduce cement use, cut CO₂ emissions, and run more reliable, profitable operations.
From major producers in North America to rapidly growing markets across Europe, the Middle East, and Asia Pacific, we’re becoming the digital operating system for ready-mix concrete worldwide.
What makes us different:
• Deep tech + deep industry — We build everything from IoT hardware to AI models to operational dashboards, enabling true end-to-end digital transformation for concrete producers.
• Impact at scale — By reducing cement (the core driver of concrete’s emissions), Verifi directly accelerates global decarbonization goals and helps producers hit their sustainability targets.
• Mission-critical software — Our platform runs in real time, on thousands of trucks, across millions of cubic meters of concrete. When we get it right, cities get built better.
• A team of builders — Engineers, data scientists, product leaders, field technicians, and commercial operators working together to solve real-world problems with measurable outcomes.
• Global footprint — Headquartered in the US and UK, with deployments across multiple continents and rapidly expanding.
We’re not just improving concrete. We’re setting a new standard for how heavy industries adopt technology, sustainability, and intelligent automation.
If you want to work on complex problems with real-world impact — from IoT to AI to the future of the built environment — Verifi is the place to build.
Why Work With Us
Verifi is where deep tech meets real-world impact. We’re transforming a massive global industry and tackling one of the biggest CO₂ challenges on the planet. If you want autonomy, hard problems, and the chance to build tech that truly moves the world toward net-zero, you’ll thrive here.
