The Role
The Director of Marketing will create and implement multi-channel strategies to acquire advisors, manage KPIs and marketing budgets, and collaborate across teams to optimize messaging. A strong candidate will have extensive B2B marketing experience and a strategic mindset.
Summary Generated by Built In
Join our team and accelerate your career.
Life insurance is a complex and consequential purchase that impacts hundreds of millions of people. With our powerful and integrated digital tools, expert support, and leading insurance products, we empower advisors to better serve their clients, grow their businesses, and bring the future of the industry to life.
We are a well-funded, high growth technology-enabled brokerage backed by top tier venture capital investors including Thrive Capital (investors in OpenAI, Stripe, Instagram, Spotify, Slack, and Github) and New York Life.
We are seeking a senior marketing leader, reporting to the Founder / CEO, to drive and shape a core function. You will join a team of veteran builders who are excited to help everyone protect what matters most.
What You'll Do:
- Create and own a multi-channel marketing strategy and marketing plan to acquire new advisors, including across multiple marketing disciplines
- Own the marketing KPIs and ensure we are deploying the marketing budget toward where we are the most effective
- Work closely with cross-functional leaders in Growth, Design, Business Operations, Product, and Finance
- Hone messaging and value proposition to resonate with target segments
- Develop content that resonates with advisors and their clients on our value proposition and strategies that advance their financial practice
- Work in a hybrid setting, spending 3 days per week in our New York City office
About You:
- 7+ years of B2B marketing experience with exposure across marketing functions (e.g. strategic content marketing, account-based marketing, LinkedIn, field marketing)
- Experience owning and managing a budget and internal/external parties to deliver on goals
- Ideally, interest or experience in a related industry (e.g. WealthTech, InsureTech, or Fintech, or advisor-distributed)
- Both a strong strategic thinker and a highly organized “do-er,” with a bias toward action
- You are resilient to change and have the ability to roll with a fast-paced, environment
- Highly analytical and comfortable both in estimating budgets and measuring performance
Top Skills
Analytics
Digital Tools
Marketing Software
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The Company
What We Do
Modern Life is a tech-enabled insurance brokerage helping everyone protect what matters most. Our platform empowers today’s advisors with advanced technology and expert support to help them serve their clients faster, more easily, and more confidently.
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