Director of Marketing

JMARK is an IT managed services provider headquartered in Springfield, Missouri, with a second office in Tulsa, Oklahoma, and numerous full-time remote employees spread throughout the country. The reason JMARK is a "best" place to work can be summed up in one word: culture. Nurturing a respectful, supportive, dynamic, spirited culture among the more than 135 individuals that make up JMARK is a point of passion for CEO Thomas Douglas. It matters so much to him that every decision made regarding JMARK is run through the filter of how it will impact the culture at large—as well as every employee on an individual level.

This dedication to creating a positive environment has been instilled in every leader at any level—including the board of directors—and passed down to every employee in the company. From the first moment one walks in the door at JMARK, it is clear that this is a true family made up of teammates who care for one another, cheer each other on, and thrive on coming together to achieve greater things together than could ever be done alone.  The words "People First" are in our slogan, and everything that happens at JMARK leads back to that phrase.

Job Summary:

The Director of Marketing is responsible for executing JMARK’s marketing strategy with a focus on generating qualified leads, enhancing brand presence, and supporting both internal and client-facing communications. Reporting to senior leadership, this role manages the day-to-day operations of the marketing department, ensuring the delivery of campaigns that align with company objectives and Target Customer Profiles (TCPs).

The Director oversees campaign execution across digital, content, email, and event channels; manages team performance; leads MDF (Marketing Development Fund) compliance and process coordination; and ensures consistency in brand standards. The role works closely with Sales leadership to monitor funnel performance and lead quality, align on funnel definitions, improve MQL-to-SQL conversions, develop account-based marketing (ABM) initiatives, and strengthen campaign targeting.

This individual is also instrumental in helping implement and optimize modern marketing tools and tactics, including automation platforms, performance analytics, and AI-driven personalization. Approximately 20% of the department’s effort is directed toward internal communications and client engagement to reinforce company culture and strengthen client relationships.

Duties and Responsibilities:

This position will be responsible for the following:

• Assist in the development and lead the execution of the strategic marketing plans to grow JMARK’s brand and generate MQLs aligned with Target Customer Profiles (TCPs).
• Lead campaign creation across multiple channels including digital, content, events, and email, ensuring measurable lead generation and brand visibility.
• Allocate approximately 20% of marketing efforts to internal communication and client engagement initiatives to reinforce company culture and customer loyalty.
• Utilize AI-powered tools, marketing automation platforms, and real-time analytics to personalize outreach, improve conversion rates, and optimize performance.
• Define and monitor KPIs for all campaigns; regularly evaluate ROI to prioritize and adjust strategies for maximum impact.
• Oversee and ensure consistency in brand standards, messaging, and creative execution across all platforms, including PR and vendor co-marketing programs.
• Collaborate with Sales leadership to align on funnel definitions, improve MQL-to-SQL conversion, develop account-based marketing (ABM) initiatives, and strengthen campaign targeting.
• Lead trade show strategy and digital event execution to enhance market engagement and brand positioning.
• Lead competitive analysis processes to be executed each year or as necessary.
• Stay informed on emerging marketing technologies, strategies, and trends; test and adopt new approaches to maintain an innovative edge.
• Manage the marketing budget and resources, balancing long-term strategic goals with near-term pipeline performance.
• Build and nurture a high-performing marketing team, fostering collaboration, accountability, and professional development.
• Partner with other departments, executives, and external stakeholders—including partner brands and vendors—to support joint initiatives and strategic growth opportunities.

Qualifications:

• Strong written, verbal and interpersonal communication skills required
• Experience analyzing large amounts of information and forming recommendations and summary views
• Demonstrated ability to lead and inspire a team
• Passionate customer advocacy
• Thorough knowledge of marketing principles, brand, product and service management
• Deep understanding of changing marketing dynamics
• Capability of mentoring and coaching staff in lead generation, marketing analytics and product marketing
• Comprehension of Interactive and Traditional Marketing
• Hands-on experience with defining strategy, overseeing/completing projects, and managing/assisting subordinates
• Capable of frequently adapting strategy, and generating metrics and Excel reports with short notice
• Knowledge of and comfort with a variety of online tools
• Top Tier Content Management System
• Funnel Management Tools
• CRM
• Web Analytics
• SEM Platforms
• Social Media Management platforms
• Valid driver’s license and proof of vehicle insurance.

Supervisory Responsibility:

Manage one or more teams of individuals. Coach them, monitor their progress and ensure the success of the entire team(s) in completing personal, team, department and company objectives. Lead the team to produce best-in-class services to our internal and/or external clients.