The Role
The Marketing Director will own product marketing, focusing on strategy, messaging, and collaboration across teams to enhance market presence.
Summary Generated by Built In
CredLens is seeking an execution-focused Director of Marketing and Communications with strategic chops to build on our existing narrative, drive messaging, support our public presence, and lead go-to-market (GTM) content. This is a critical individual contributor role, reporting to the Vice President of Communications, responsible for ensuring all external-facing communications powerfully articulate the value and impact of CredLens to our diverse stakeholders. The Director will transform CredLens’ mission, data, and insights into clear, compelling communications and GTM materials that drive awareness, adoption, and alignment across audiences.
Note: In addition to a resume, interested candidates must submit:
- A cover letter detailing their interest in CredLens and how their experience aligns with the role.
- Two writing samples (e.g., messaging frameworks, decks, campaign materials, or thought leadership pieces) that demonstrate strategic clarity and strong writing.
About CredLens
CredLens is a national data trust focused on delivering verified outcomes insights for non-degree credentials. We help a range of organizations, such as credential issuers, funders, and policymakers, address the critical data gaps that prevent them from fully marketing and scaling their impact. We are a mission-driven non-profit that operates like a fast-paced startup with aggressive goals and targets. Our work is based on the fundamental belief that every individual deserves the opportunity to make informed decisions about their career, and that better data illuminates paths and changes lives.
Key Responsibilities:
Strategic Communications & Messaging
- Narrative Activation: Build on CredLens’ established narrative framework to ensure consistent, high-quality storytelling across all communications and stakeholder materials.
- Message Development: Create and refine messaging and talking points for a range of audiences — including policymakers, partners, funders, and data users — ensuring accuracy, clarity, and alignment with CredLens’ mission and voice.
- Executive Communications Support: Partner with the VP of Communications and senior leaders to develop presentations, remarks, and briefing materials that elevate CredLens’ visibility and support its conference and speaking strategy.
- Competitive Intelligence: Lead the collection, synthesis, and management of key market and competitive data to inform messaging, positioning, and GTM content.
- Information Stewardship: Maintain a shared repository of up-to-date facts, figures, and proof points to ensure data integrity and consistency across all public-facing materials.
- Digital Activation: Lead the direction and development of web content and support social media.
Go-to-Market (GTM) & Content Enablement
- GTM Execution: Drive the ideation and creation of content for product launches, partnerships, and organizational initiatives, ensuring messaging aligns with market needs and strategic goals.
- Sales & Partner Enablement: Develop essential collateral — including one-pagers, pitch decks, case studies, and data summaries — that empower Sales, Business Development, and external partners to communicate CredLens’ value proposition.
- Audience-Specific Content: Adapt and tailor core messaging for different customer segments (e.g., credential issuers, funders, community colleges, and states) to drive engagement and adoption.
- Cross-Functional Collaboration: Work closely with Product, Customer Success, and Design teams to ensure GTM materials are accurate, visually compelling, and strategically aligned.
Customer Success Support
- Customer Communication Tools: Develop clear, data-driven materials and messaging templates that help Customer Success teams effectively communicate with clients and partners.
- Adoption Support Content: Create customer-facing resources — including onboarding decks, usage guides, FAQs, and impact summaries — to enhance understanding and engagement with CredLens products and insights.
- Renewal & Retention Messaging: Collaborate with Customer Success to articulate ongoing value, outcomes, and updates that support renewal and retention goals.
- Customer Feedback Loop: Partner with Customer Success to translate feedback and usage insights into content improvements, updated messaging, and refined GTM strategies.
- Internal Alignment: Ensure Customer Success teams are equipped with the latest competitive intelligence, proof points, and data stories to reinforce CredLens’ differentiated value.
Market Alignment & Insights
- Voice of the Customer (VOC): Gather and translate qualitative and quantitative insights into actionable improvements for communications and GTM content.
- Market Monitoring: Track relevant trends, competitor activities, and policy developments to identify opportunities for CredLens to lead or respond effectively.
- Stakeholder Alignment: Create concise, data-informed messaging guides and advocacy materials to support alignment among funders, partners, and strategic allies.
Qualifications & Experience
- 7+ years of progressive experience in marketing communications, product marketing, or strategic communications, ideally in education, workforce, nonprofit, or data/SaaS sectors.
- Strong background in message development, GTM execution, and data-informed storytelling.
- Proven experience managing and synthesizing competitive or market intelligence to inform positioning and communications.
- Exceptional writing and editing skills with an ability to translate technical or data concepts into accessible, persuasive messaging.
- Experience in Information Architecture, taxonomy, and nomenclature is a plus.
- Bachelor’s degree required; Master’s degree welcome.
Skills & Attributes
- Strategic Executor: Balances strategic thinking with strong operational discipline; delivers high-quality work under tight timelines.
- Data-Driven Storyteller: Uses data and insights to strengthen narratives and improve message clarity.
- Collaborative Partner: Skilled at working cross-functionally with Product, Design, and Executive teams.
- Independent & Proactive: Comfortable leading multiple projects with minimal supervision, while maintaining alignment across teams.
- Mission-Aligned: Deep belief in CredLens’ role in improving education-to-employment outcomes through better data.
- Equity-Minded: Integrates diverse perspectives into communications and strategy to ensure inclusivity and authenticity.
Mission and Values Alignment
Demonstrated alignment with CredLens guiding values, commitment to building a strong and healthy workplace culture, and working in a collaborative environment.
DEI Commitment
Commitment and professional experience advancing diversity, equity, and inclusion within an organization, including incorporating stakeholder perspectives in the design, implementation, and evaluation of strategic efforts.
Travel Requirements
This is a low-travel role (>10%), with the anticipation that the Marketing Director may occasionally travel to conferences or an all-hands meeting.
Top Skills
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The Company
What We Do
Strada Education Network is a new kind of social impact organization dedicated to improving lives by forging clearer and
more purposeful pathways between education and employment. Our approach combines innovative research, thought
leadership, strategic philanthropy, mission-aligned investments, and a network of affiliate organizations. Together, we
work to better serve millions of individuals in the United States seeking to complete postsecondary education and training,
gain clear value from those experiences, and build meaningful careers. Learn more at stradaeducation.org.
