The Role
Lead and execute marketing strategies for Iris products, focusing on customer acquisition, content creation, and team growth, while optimizing digital campaigns.
Summary Generated by Built In
About Us
Iris by Audinate is revolutionizing the way devices, AI, and cloud software interact—enabling a new OS for AV devices. We're starting with cameras and are rolling out our OS into millions of units globally. As we scale, we are looking for a scrappy, strategic, and hands-on Director of Marketing to build and execute our marketing engine from the ground up.
The Role
As the first marketing hire for our Iris products, you will own and execute marketing strategy while rolling up your sleeves to drive growth. You’ll be responsible for demand generation, content, influencer and partner marketing, referral/loyalty programs, and digital campaigns—all while laying the foundation for a scalable marketing organization. Over time, you’ll grow and lead a high-performing marketing team while managing external agencies and contractors.
This role is perfect for someone who thrives in fast-moving environments, is both strategic and execution-focused, and has experience in the video, AI, and AV or Broadcast markets.
Key Responsibilities
- Develop and execute customer acquisition strategies across paid and organic channels (email, paid social, content, SEO, video, influencer, and referral marketing).
- Optimize and scale social and digital ad campaigns (Meta, Google, LinkedIn, YouTube, TikTok).
- Design and launch loyalty, referral, and ambassador programs to drive customer retention and advocacy.
- Create engaging content in both long and short-form video, blog posts, and social media to drive brand awareness and engagement.
- Manage and grow social media presence (Twitter/X, LinkedIn, YouTube, TikTok, Instagram).
- Lead influencer marketing campaigns with creators, streamers, and video professionals.
- Coordinate video production for marketing campaigns, product launches, and case studies.
- Develop joint marketing campaigns with partners (camera manufacturers, software integrations, distributors).
- Own conference & event marketing, including booth strategy, lead capture, and follow-up.
- Craft clear, compelling messaging and positioning that differentiates our product in the market.
- Work closely with product and sales teams to ensure a seamless customer journey.
- Set up and optimize marketing tech stack, leveraging the latest AI-driven tools for automation and efficiency.
- Analyze and report on marketing performance, tracking KPIs to drive data-driven decisions.
- Manage relationships with agencies, freelancers, and contractors to scale execution.
Who You Are
- Scrappy, hands-on, and strategic—you’re comfortable doing the work yourself while thinking long-term.
- Deep experience in video, AV, AI, or SaaS marketing (B2B or B2C).
- 5+ years experience marketing B2B software
- Proven success in growth marketing, paid ads, influencer marketing, and referral programs.
- Track record of building and leading marketing teams in a fast-growing startup.
- Experience working with product marketing and ICP development.
- Passionate about audio/video, live production, cameras, and AI.
- Strong project management skills—able to balance execution with strategic planning.
Additional desired skills and experience
- Previous experience launching loyalty and ambassador programs.
- Experience marketing B2B in the ProAV industry
- Experience with joint marketing initiatives with partners.
- Strong video marketing expertise/content creation.
- Familiarity with marketing automation tools, AI-driven growth tools, and modern marketing tech stacks.
Why Join Us?
- Opportunity to lead and scale a team from the ground up in a industry-defining product with distribution across millions of devices.
- Be part of Audinate, a global leader in professional AV networking solutions.
- Work directly with the leadership team to shape Iris' product growth strategy.
Audinate provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Top Skills
Ai-Driven Tools
Marketing Automation Tools
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The Company
What We Do
Audinate Group Ltd (ASX:AD8) has a vision to pioneer the future of AV. Audinate’s award winning Dante AV over IP networking solution is the worldwide leader and used extensively in the professional live sound, commercial installation, broadcast, public address, and recording industries. Dante replaces traditional analogue cables by transmitting perfectly synchronized audio and video signals across large distances, to multiple locations at once, using nothing more than an Ethernet cable. Dante technology powers products available from hundreds of leading AV manufacturers around the world. Audinate is headquartered in Australia and has regional offices in the United States, United Kingdom and Hong Kong.
