The Director of Marketing serves as a primary stakeholder in the marketing strategy and go-to-market execution for North America’s Forest & Garden Division. He/she works closely with creative services, marketing technology, sales and product management to drive product commercialization across the professional and residential portfolio. This role serves as a champion of the consumer, incorporating insights and analytics into content strategies that build brand equity and support long-term growth initiatives. He/She will oversee a team of marketers across different disciplines, including product/brand marketing, PR and channel marketing.
What You Need to Know:
• Maintain in-depth understanding of the consumer, category, competition and trends, turning insights into opportunities for increased brand position.
• Leader in go-to-market strategy, managing deliverables and timelines to drive executional excellence across channels
• Develop integrated campaigns across paid, owned, and earned channels—including digital, social, PR, tradeshows and partnerships
• Experience leading external and internal stakeholders on the following:
- Project/Creative Briefing
- Content Development
- Product Claims & Packaging
- Consumer Research
- Photo/video shoots
• Responsible for supporting the sales team ensuring needs of each channel are captured in go-to market strategy (i.e. social, POP, ecomm content)
• Serve as a connector between Husqvarna Group and North America, representing the voice of the NA business and customer for our global product and marketing teams
• Oversee PR efforts, including influencer and affiliate programs, brand partnerships and relevant consumer/industry opportunities
• Collaborate with digital media team on paid advertising strategy for new and existing products to align with business priorities
• Partner with eCommerce team to plan and develop SEO-friendly brand communications, ensuring brand consistency, clarity and quality of all marketing communications
• Manage and report on respective piece of the marketing budget, ensuring program investments align with strategic goals
What We Are Looking For:
• BA/BS in Business, Marketing or related field
• 10+ years marketing experience with minimum 5 years of people management
• Experience in both B2B and B2C marketing preferred
• Detail oriented and organized for effective project management within a complex business
• Experience in creative development, directing photoshoots, ad agencies and events
• Invested in coaching and development, inspiring a team of creative and analytical thinkers
• Enjoys working cross-functionally and is comfortable navigating a fast-paced, changing environment
• Experience developing strategic plans and presenting to senior leadership
• Willingness to Travel (Travel is less than 20%)
Last date to apply:
We are continuously accepting applicationsSimilar Jobs
What We Do
Husqvarna Group is a global leading producer of outdoor power products for forest, park and garden care. Sustainability is integrated into our business. Creating a strong company fit for the future demands the ingenuity and courage of our people, forward-thinking leadership in our organization and the insights of our strategic partners. Working at our company means being part of our long and proud history. More than 330 years of innovation has shaped the company and contributed to the passion that drives our employees and the company forward. The Group has grown and now includes 14,400 employees in 40 countries and our products are sold in 100 countries under brands such as Husqvarna, Gardena, Flymo and Orbit Irrigation. The range includes robotic lawnmowers, chainsaws, trimmers, riding lawnmowers and garden irrigation. With our passion for innovation we continue to shape great experiences! Do you want to be part of Husqvarna Group and pursue a challenging career in an international environment? Read about our job openings and trainee programs here: husqvarnagroup.com/career
