Director of Marketing

About Argyle
Argyle is a fast-growing, remote-first Series C startup solving a systemic data problem.
Underneath the consumer finance industry's decisions and processes is static, analog documentation-things like credit reports and paystubs-designed decades ago for a world that no longer exists. Meanwhile, credit bureaus buy, move, store, and sell consumers' data without their knowledge or consent.
The result? A labyrinth of manual workflows and shortsighted underwriting models that obstruct financial access, compound operational costs, and impede innovation.
The solution is Argyle. We're a real-time income data platform that lets our end-users instantly connect their employment records to apps and websites, so they can access and qualify for the financial resources they need to get ahead. Providers benefit from streamlined workflows and enhanced visibility that reduce costs and risk across the user journey.
Our mission is to give consumers the means to exercise ownership over their income, employment, and identity data in order to create a more equal, efficient, and effective financial system for everybody.
If you're looking to join a fun and ambitious group of people working remotely across dozens of countries, apply today.
Summary of the role
Argyle is seeking a highly skilled and experienced Director of Marketing to join our growing team. Reporting directly to the VP of Marketing, the Director of Marketing will play a pivotal role in optimizing the entire customer lifecycle, supporting both sales and customer success teams. You will help lead the GTM and marketing strategy for our enterprise segment and be an expert in every facet of the enterprise buyer journey.
Who you are

• 10+ years of experience in growth marketing or product marketing, with a proven track record of driving measurable results in a fast-paced environment.
• Extensive experience with marketing automation platforms, particularly HubSpot, including campaign setup, lead scoring, and analytics.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Tableau) to derive insights and inform decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
• Strategic mindset with a keen eye for detail, coupled with a proactive and results-oriented approach to problem-solving.
• Prior experience in B2B SaaS targeting an enterprise buyer.
• Prior experience across both startups and enterprises a plus.

Scope of work
As the Director of Marketing for Argyle, you will lead our go-to-market and marketing strategies for enterprise buyers. You will use your knowledge of the product and target audience to create launch plans, concept and execute paid marketing campaigns, and develop messaging that tells the Argyle story in a way that clearly articulates differentiation and value.

• Develop and execute comprehensive growth marketing strategies to drive customer acquisition, retention, and revenue growth across various channels and platforms.
• Take ownership of the end-to-end customer lifecycle, from lead generation to conversion and beyond, ensuring a seamless and engaging experience.
• Collaborate with cross-functional teams, including sales, customer success, product, and design, to align marketing efforts with business objectives and drive results.
• Utilize data-driven insights and analytics to identify growth opportunities, optimize marketing campaigns, and measure performance against KPIs.
• Lead the optimization of marketing automation tools, particularly HubSpot, to streamline processes and enhance efficiency.
• Stay informed about industry trends, competitive landscape, and emerging technologies to inform marketing strategies and stay ahead of the curve.

Why Argyle?

• Great people
• Fast-growing, remote-first company
• Flexible working hours
• Stock Options
• Flexible vacation leave
• $1,000 after a month of employment to set up your home office.
• MacBook

At Argyle, we wholeheartedly embrace diversity and foster equal opportunities for all. We are dedicated to assembling a team encompassing a rich tapestry of backgrounds, perspectives, and talents. The greater our inclusivity, the stronger and more vibrant our company becomes.
The pay range for this role is:
180,000 - 200,000 USD per year ( Remote - United States )