Director of Marketing
Kate McLeod creates effective, good-for-you products that help customers find moments of intentioned self care in their lives. Our hero product is the Body Stone, an innovative solid moisturizer that melts into the skin on contact. It's designed to be used daily and turns something quotidian into an intentioned moment of self care — a source of everyday magic.
POSITION OVERVIEW
We are seeking a highly skilled and experienced Director of Marketing to lead all marketing efforts for our growing brand. As the first senior marketing hire on a lean team, you will need to feel comfortable driving big picture strategy while also hopping in and around platforms with a high-level of organization and attention to detail. You will play a pivotal role in shaping our brand strategy, driving growth, and building out our marketing capabilities. The ideal candidate will have a proven track record of success in both larger companies and earlier stage startups, with specific experience in the beauty/CPG industry, ideally with exposure to Sephora.
RESPONSIBILITIES
- Lead the strategic vision for Kate McLeod’s growth and retention marketing efforts across channels, building customer journeys that maximize replenishment, repurchase, and LTV
- Develop and execute comprehensive marketing strategies to drive both growth and retention
- Lead the development of our brand and product marketing, ensuring alignment with our target audience and competitive landscape
- Own the marketing calendar, including planning and executing campaigns across various channels and platforms
- Build and manage a high-performing marketing team, including internal hires and external vendors, to support our growing needs
- Drive innovation and experimentation in our marketing efforts, constantly seeking new opportunities to optimize performance and ROI
- Collaborate closely with cross-functional teams, including product development, sales, and customer experience, to ensure alignment and synergy across all initiatives
- Monitor and analyze key metrics to track the effectiveness of our marketing efforts and make data-driven decisions to optimize performance
- Own and manage marketing budgeting & analytics reporting, including channel forecasting and ROI assessments
REQUIREMENTS
- B.A required; 8-10 years of experience in marketing roles, with a strong background in both brand and performance marketing
- Proven experience driving marketing initiatives in the beauty/CPG industry, ideally with exposure to Sephora
- Track record of success in building and leading high-performing marketing teams, with experience in hiring and developing talent
- Demonstrated ability to develop and execute comprehensive marketing strategies that drive measurable results
- Demonstrated interest in going “earlier stage” and driving impact at earlier stages of business growth
- Strong analytical skills and proficiency in using data to inform decision-making and optimize performance
- Excellent communication and collaboration skills, with the ability to work effectively across functions and levels within the organization
- High level of organization and attention to detail, with the ability to manage multiple priorities in a fast-paced, dynamic environment
- Entrepreneurial mindset with a willingness to roll up your sleeves and dive into the details while also driving big-picture strategy
BENEFITS & PERKS
- Competitive annual salary based on experience
- Health, dental, and vision insurance
- PTO and paid holidays
- 401k
- Hybrid work schedule
- Exclusive employee discounts
Kate McLeod is committed to building a diverse team and fostering an inclusive culture. We are proud to be an equal opportunity employer. We welcome our employees’ differences in race, religion, gender, sexual orientation, age, veteran status, disability, pregnancy, medical conditions, among other characteristics.