Director Of Marketing

Director of Marketing ($90,000-$120,000)

Raleigh, NC

Help Us Build Brands That Drive Growth, Connection & Guest Loyalty

At LM Restaurants, we believe marketing is more than promotion — it’s storytelling, connection, and the engine that drives guest loyalty and business growth. Every campaign, every message, and every guest touchpoint shapes how people experience our restaurants.

We’re looking for a Director of Marketing to lead marketing strategy and execution for our restaurant operations. This leader will be responsible for strengthening brand identity, driving restaurant traffic, increasing sales, and building meaningful connections with the communities we serve.

What You'll Do

• Partner with executive and operational leadership to develop and execute marketing strategies that support business growth and brand direction.
• Lead the development and execution of integrated marketing plans, campaigns, promotions, and initiatives that drive traffic, sales, and guest engagement.
• Establish marketing KPIs and success measures aligned with revenue, traffic, guest frequency, and loyalty goals.
• Monitor industry trends, guest behavior, and competitive activity to identify opportunities and inform marketing strategy.
• Oversee marketing execution across digital, social media, email, local store marketing, promotions, and community engagement channels.
• Develop strategies that strengthen guest relationships, increase brand awareness, and build long-term guest loyalty.
• Establish and support local store marketing initiatives that connect restaurants with their communities and drive local traffic.
• Own and manage the overall marketing budget, ensuring strategic allocation of resources to maximize return on investment.
• Lead, coach, and develop the marketing team while building strong external agency and vendor partnerships.
• Partner cross-functionally with Operations, Finance, HR, Training, and Culinary to align marketing initiatives with business priorities and operational goals.

What We're Looking For

• 5+ years of progressive marketing leadership experience, in a hospitality, franchise, or retail environment.
• Proven ability to develop marketing strategies that drive traffic, sales growth, and guest loyalty.
• Experience managing marketing budgets and agency/vendor relationships.
• Strong understanding and experience with social media, digital platforms, local store marketing, and guest engagement.
• Highly analytical, with the ability to turn data and insights into actionable strategies.
• Strong leadership, communication, and cross-functional collaboration skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Why You'll Love It Here

• Competitive salary based on experience
• Comprehensive Medical, Dental, and Vision Insurance
• Company-Paid Short-Term Disability and Life Insurance
• 401(k) with Company Contribution up to 4%
• Paid Time Off & Flexible Scheduling
• Generous Employee Dining Discounts
• Tuition Reimbursement Program

About LM Restaurants

LM Restaurants is a family-owned hospitality company rooted in the belief that great people are the foundation of great hospitality. We proudly operate distinctive restaurant concepts across the Southeast, each committed to exceptional food, genuine hospitality, and meaningful community connection.

LM Restaurants is an equal opportunity employer. We do not discriminate against employees or applicants based on any protected status under federal, state, or local law. This policy applies to all aspects of employment, including hiring, compensation, promotion, training, discipline, termination, and benefits.