Description
Lead and scale marketing across a growing portfolio of home services brands
Intermountain Home Services is a growing platform of trusted HVAC, plumbing, and electrical brands across the Intermountain West. We're looking for a Director of Marketing to lead our full-stack demand generation and field marketing efforts. You'll lead a team, partner with our Director of Brand & Creative, and play a key role in scaling marketing as we grow to $250 million in revenue and beyond.
What You'll Do- Lead marketing planning, budgeting, and execution across all brands, aligned with branch leadership and company growth and EBITDA goals
- Own demand generation across paid media, SEO, email, and marketing automation, optimizing for conversion, cost efficiency, and ROAS
- Run local marketing, including direct mail, truck wraps, yard signs, social media, community presence, and events
- Manage, mentor, and develop your team, holding them accountable to lead volume, revenue, and budget goals
- Own marketing KPIs and reporting, lead monthly and quarterly report-outs to leadership, and support board deck creation
- Maximize our tech stack, including ServiceTitan, Google Ads, Meta, GA4, GTM, and SEMrush
- Own agency and vendor relationships, and hold partners accountable to goals, SLAs, and budgets
- Partner with operations, rev ops, the call center, branch leaders, IT, HR, and accounting to drive efficient growth
Requirements
What You Bring
- 7–10+ years of progressive marketing experience, including 3+ years leading people
- Full-stack marketing experience in multi-location or multi-brand seasonal B2C services
- A proven record of owning demand generation and lead volume across paid, SEO, email, and automation
- A hands-on leader with a track record of leading high-performing, engaged teams
- Data fluency and strong storytelling skills, including attribution, revenue reporting, and ROI/ROAS analysis
- Experience managing multi-channel budgets, agencies, and vendors
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Strongly preferred: experience in home services (HVAC, plumbing, electrical) and ServiceTitan or a similar CRM.
Why IHS- Real impact: you'll help shape and scale the marketing function during a period of significant growth
- Visibility: you'll report to the CMO, with exposure to leadership and the board
- Variety: you'll work across multiple brands, markets, and trades, plus digital and local channels
- Culture: high accountability, collaborative, and fun
- Benefits: Employee medical coverage with affordable family options, Dental and vision coverage, 401(k) with company match
Travel: up to 30% within the region.
Intermountain Home Services is an equal opportunity employer.
Skills Required
- 7-10+ years of progressive marketing experience
- 3+ years leading people
- Full-stack marketing background in multi-location or multi-brand B2C organizations, ideally seasonal services
- Proven record owning lead volume and revenue across paid media, SEO, email, and marketing automation
- Knowledge of attribution, ROI/ROAS, and revenue reporting
- Experience building and managing multi-channel budgets
- Ability to set strategy and execute campaign builds hands-on
- Experience with social, community, and event marketing
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience in HVAC, plumbing, electrical, or other home services
- Hands-on ServiceTitan or similar CRM knowledge
What We Do
Intermountain Home Services is a leading provider of residential home services throughout the Intermountain West. The company operates a collection of premier brands specializing in HVAC, plumbing, electrical, and water treatment solutions. Focused on customer care and operational excellence, they aim to build a platform for people to grow, lead, and thrive while delivering high-quality home maintenance and installation services.
