Your Opportunity as the Director, Marketing
The Director, Marketing is responsible for setting the vision and strategy for a leading consumer brand and delivering sustainable, profitable growth. This leader owns the brand's annual operating plan, long-term strategy, innovation agenda, integrated marketing approach, revenue growth management and P&L performance. The Director will lead a dedicated brand team and partner closely with Sales, Insights, Research & Development, Operations, Finance, and agency partners to develop and execute the plan. This individual will be a brand builder who leads with a General Manager mindset, balancing creativity and an entrepreneurial approach with strategic discipline, strong business acumen, and decisive execution.
We are hiring Directors for two of our biggest and most dynamic businesses: Folgers coffee and Dog Snacks.
Folgers is the iconic brand leader in roast & ground coffee. Folgers, along with the Dunkin’ Donuts and Café Bustelo brands, make the coffee portfolio the biggest business within the J.M. Smucker portfolio, and more Americans start their day with a cup of coffee at home from a Smucker coffee brand than any other company!
The J.M. Smucker Co. is the industry leader in Dog Snacks where the iconic Milk-Bone brand is the #1 in dollars, Canine Carry Outs is the #1 in volume, and Pup-Peroni is a leader in Soft & Chewy. More dog-loving households use a Smucker treat to bring joy and build bonds with their dogs than any other company!
Location: Orrville, OH Corporate Offices
Work Arrangements: Hybrid, onsite approximately 9 days per month during core weeks as determined by the Company; may be more as business needs require
Reports To: Vice President of Marketing
In this role you will:
Develop and implement the long-term brand strategy and annual operating plan for a category-leading brand/portfolio to deliver growth, market share gains, and stronger brand health.
Own the brand P&L and deliver annual and long-term top- and bottom-line financial commitments, proactively anticipating and addressing key performance drivers.
Partner with Brand Experience to develop, execute, and optimize holistic integrated marketing campaigns across digital, social, commerce, and traditional media.
Translate consumer, category, cultural, competitive, and customer insights into clear strategies, compelling brand positioning, and decisive business actions.
Partner with Innovation and Research & Development to develop a multi-year innovation pipeline linked to the brand strategy and evolving consumer needs.
Own innovation launch strategy and commercial execution, ensuring launches deliver against consumer, customer, and financial expectations.
Partner with Sales to develop channel and customer strategies that grow the brand, business, and category. Represent the brand in key customer meetings to understand opportunities and challenges, influence joint business plans, and strengthen commercial execution.
Identify and deliver margin expansion opportunities through portfolio optimization, cost reduction, value engineering, and supply chain partnership while protecting the consumer experience.
Build strong, collaborative, and trusting relationships across a highly matrixed organization, balancing brand, business unit, and Company priorities.
Coach, develop, and motivate a high-performing team, fostering a culture of strategic clarity, creativity, inclusion, collaboration, accountability, and speed to action.
What we are looking for:
Bachelor's degree required; Master of Business Administration preferred.
Minimum of 10 years of brand marketing experience, including significant experience in consumer packaged goods; food, beverage or pet experience is preferred.
Proven track record of delivering top-line growth through demand creation, brand building, innovation, and strong commercial execution.
Experience developing long-term strategies and annual business plans for a large, established consumer brand or portfolio of brands.
Demonstrated experience owning a P&L, managing a significant marketing budget, and making trade-offs that improve profitable growth.
Strong understanding of financial drivers, including pricing, trade, commodities, operations, supply chain, and demand generation.
Proven ability to develop, inspire, and activate high-performing teams to deliver best-in-class results.
Excellent verbal and written communication skills, including the ability to craft a compelling story and influence at all levels inside and outside the Company.
Highly collaborative mindset and demonstrated ability to build alignment across cross-functional teams and external partners.
Ability and willingness to travel within the United States approximately 20% of the time.
Additional skills and experience that would make someone successful in this role:
Sets a high standard for performance and pursues goals with purpose, sound judgment, and a sense of urgency.
Leads with a General Manager mindset and balances creativity and entrepreneurship with strategy, discipline, and accountability.
Comfortable with ambiguity and able to envision future opportunities, make decisions with incomplete information, and adapt quickly.
Persistent through setbacks and skilled at gaining acceptance for ideas and rallying teams behind a shared vision.
Deep curiosity about consumers, customers, culture, and the competitive landscape.
Passion for taking initiative, simplifying work, and driving constructive change.
#LI-JW1
#LI-Hybrid
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Skills Required
- Bachelor's degree
- Minimum 10 years of brand marketing experience
- Significant consumer packaged goods experience
- Proven record of delivering top-line growth through demand creation, brand building, innovation, and commercial execution
- Experience developing long-term strategies and annual business plans for large, established consumer brands or portfolios
- Experience owning a P&L and managing a significant marketing budget
- Strong understanding of pricing, trade, commodities, operations, supply chain, and demand generation
- Proven ability to develop and motivate high-performing teams
- Excellent verbal and written communication skills
- Ability to build alignment across cross-functional teams and external partners
- Ability and willingness to travel within the United States approximately 20% of the time
- Master of Business Administration
- Food, beverage, or pet industry experience
The J.M. Smucker Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The J.M. Smucker Co. and has not been reviewed or approved by The J.M. Smucker Co..
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Retirement Support — Retirement programs are described as strong, with a company 401(k) match, immediate vesting in some materials, and access to an Employee Stock Purchase Plan. These elements contribute to a favorable view of total compensation value.
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Parental & Family Support — Paid parental leave for all parents and on-site childcare at key locations signal a family-forward approach. Additional supports such as adoption assistance and pet-related leave reinforce this emphasis.
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Leave & Time Off Breadth — Paid time off, seasonal compressed schedules, and flexibility options are highlighted across materials. The ability to start with substantial PTO and buy additional time enhances perceived time-off breadth.
The J.M. Smucker Co. Insights
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.
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