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Grant Thornton is seeking a Director, Brand Marketing & Media to join the team. Approved office locations can be found below.
The opportunity
Grant Thornton Advisors is investing in its brand as the firm grows. With more than 25,000 professionals across around 20 markets, we are building a global brand marketing and media function to support that growth.
As Brand Marketing and Media Director, you will bring together global brand campaigns, social media, paid media and sponsorship to strengthen our market presence and support commercial growth. You will set the strategy, direct investment and measure its contribution to brand and business performance.
Lead global brand campaigns
Own the global brand campaign plan, from audience priorities and channel selection to delivery and measurement.
Coordinate advertising, social media and sponsorship, working with creative teams to develop a consistent campaign approach.
Integrate sponsorships and partner programs into relevant campaigns to extend their reach and strengthen their impact.
Shape campaign narratives and refine copy to ensure clear messaging, a consistent brand voice and relevance to target audiences.
Work with local teams to adapt global campaigns to market priorities and budgets while maintaining brand consistency.
Apply campaign results and audience insights to improve planning, creative development and channel performance.
Build and lead paid media
Build the global in-house paid media team and define planning and buying responsibilities across internal teams and agencies.
Set the global paid media strategy and oversee delivery against agreed brand and business objectives.
Allocate investment across LinkedIn, search, programmatic advertising and video, adjusting spend based on performance.
Lead relationships with media platforms, starting with LinkedIn, to improve commercial terms and access to expertise and capabilities.
Strengthen the brand through social media
Set the global approach to organic and paid social, with consistent standards for planning, publishing and measurement.
Lead the social platform strategy, prioritizing LinkedIn and strengthening executive visibility and employee advocacy.
Use audience insights, social listening and performance data to shape content and measure its contribution to business objectives.
Manage investment and measure impact
Develop and manage the annual brand activation investment plan, aligning budgets with agreed priorities and securing approval.
Establish a measurement framework to assess how brand and media investment contributes to brand health and pipeline development.
Report performance to marketing leadership, highlighting results, lessons learned and recommended changes to activity and investment.
Lead the team
Set clear priorities and accountability across the brand activation and sponsorship, social media and paid media teams.
Coach and develop the team, building the skills and capacity needed to support the function as it grows.
Required experience
At least 12 years of brand or marketing leadership experience in B2B or professional services, including five years at Director level or equivalent leading a multidisciplinary function.
Experience building and running an in-house paid media function, covering team structure, media buying, tools and platform relationships.
Experience leading brand campaigns across multiple markets, balancing brand consistency with local adaptation.
Experience improving social media performance and demonstrating its contribution to brand objectives and pipeline development.
Experience managing activation budgets across markets and reallocating investment based on performance.
Strong storytelling and copywriting skills, with the ability to turn complex business ideas into clear, compelling campaign messages.
Experience developing measurement frameworks that connect brand and campaign investment to pipeline and revenue, and presenting findings to senior leadership.
The base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.
In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.
Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets. About the TeamThe team you’re about to join is ready to help you thrive. Here’s how:
- Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
- Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Skills Required
- At least 12 years of brand or marketing leadership experience in B2B or professional services
- At least five years at Director level or equivalent leading a multidisciplinary function
- Experience building and running an in-house paid media function
- Experience with media buying, tools, and platform relationships
- Experience leading brand campaigns across multiple markets
- Experience improving social media performance and connecting it to brand objectives and pipeline development
- Experience managing activation budgets across markets and reallocating investment based on performance
- Strong storytelling and copywriting skills
- Experience developing measurement frameworks connecting brand and campaign investment to pipeline and revenue
- Experience presenting findings to senior leadership
Grant Thornton LLP (US) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Grant Thornton LLP (US) and has not been reviewed or approved by Grant Thornton LLP (US).
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Parental & Family Support — Paid, gender‑neutral parental leave, backup childcare, and adoption/surrogacy reimbursement are emphasized, with flexible options like intermittent leave and LGBTQ+‑affirming coverage. Feedback suggests these offerings are a distinctive strength and align with external recognition for family‑friendly policies.
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Retirement Support — A firm‑funded retirement plan in addition to a 401(k) match is presented as a differentiating element of the package. Feedback suggests this dual‑vehicle approach is viewed as unusually strong for the sector.
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Flexible Benefits — A firmwide Flexible Time Off policy, hybrid work arrangements, and lifestyle‑focused perks expand how people can tailor benefits to their needs. Feedback suggests this flexibility is a core part of the total‑rewards proposition.
Grant Thornton LLP (US) Insights
What We Do
Forget what you think you know about professional services. We go beyond what’s expected and help others do the same. Grant Thornton is the U.S. member firm of Grant Thornton International Ltd, one of the world’s leading independent audit, tax and advisory firms. That means our network has more than 60,000 professionals in more than 135 countries who are ready to help public and private organizations of all sizes take on today’s challenges. But what sets us apart isn’t just what we do – it’s how we do it. Here, we believe in making business more personal and building trust into every result. We’re collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. It’s how we challenge the expectations of business and empower our people and clients to do it, too. One thing we won’t do? Grant Thornton LLP will never request money or any form of payment for services via social media. Please report any concerns at 1-800-810-3503. "Grant Thornton” refers to Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. Services are delivered by the member firms. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. Please see grantthornton.com for further details.
