Director of Marketing Sports Illustrated Resorts

Posted 3 Days Ago
Be an Early Applicant
Nashville, TN, USA
In-Office
Senior level
Travel
The Role
Lead and oversee marketing operations including lead generation, vendor relations, in-house site marketing, and regional programs. Plan and implement marketing business plans, monitor site performance, optimize processes and systems, manage budgets and contracts, develop staff, and partner with sales and leadership to improve tour production and marketing efficiencies.
Summary Generated by Built In

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Director, Marketing will be responsible for assisting and overseeing the operational functions required to support the following:  Marketing Tour and Promotional Lead Generation, New and Existing Vendor Relations, Mini-Vacs, Regional Marketing Operations, and Site In-House Marketing programs.  These may entail, but are not limited to: lead generation, contract negotiation,  legal submissions, cost control, performance tracking & reporting, efficiency management, product matrix management, and systems management.

How You’ll Shine

  • Plan, implement and manage facilitation of marketing business plans.  Work with site and regional leadership with guidelines on introduction of new programs, best practices, and processes.  Monitor and report performance of marketing at the site level, taking corrective action as required.
  • Partner with Sales & Marketing Leaders to identify areas of improvement and implement best practices.  Streamline and optimize operational efficiencies through the evaluation and improvement of processes, procedures and technologies. Assist in managing any infrastructure changes as dictated by the business environment.
  • Oversee complete operations of the Welcome Center, In House Marketing, and OPC/CMP Program.  Assist in achieving and maintaining the Welcome Center, In House and OPC/CMP production percentage at or above targeted level.
  • Effectively develop and motivate new marketing personnel including supervisors and managers.  Develop and implement written performance expectations for daily tasks, training reviews and counseling.
  • Work with site sales leadership in managing performance factors, to include driving tour production, increasing financial performance and reviewing marketing program efficiencies.  Work with In House Marketing leaders to monitor trends in penetration and identify areas of opportunity to increase penetration rates. Oversee and manage tour flow from corporate marketing programs.
  • Develop New Vendor Relations and maintain Existing Vendor Relations.  Negotiate hotel contracts, OPC/CMP locations and local premium contracts.
  • Partner with Area Senior Leadership in Marketing Review submissions, Compensation Plan analysis and all other Marketing related analytics.

Travel Requirements

Travel may be up to 10%

What You’ll Bring

  • Bachelor’s degree in Marketing, Business Administration, or a related discipline; MBA preferred.
  • 5 years experience of Marketing and people Leadership Management in Vacation Ownership with a proven track record of success.
  • Proven experience in customer service, problem resolution, vendor relations, and negotiation.
  • Exceptional verbal and written communication skills, with the ability to interact professionally with diverse clients and internal teams.
  • Strong analytical skills with extensive knowledge of marketing strategy analysis, campaign performance reporting, and data-driven decision-making.
  • Results-oriented with a consistent track record of exceeding budgeted goals and business targets.
  • Highly organized with excellent attention to detail and the ability to maintain accurate records and data.
  • Demonstrated ability to identify opportunities for process improvement and operational efficiency.
  • Positive, enthusiastic, and proactive attitude with a strong commitment to delivering high-quality work in a collaborative environment.
  • Creative marketing mindset with a passion for innovation and driving brand success.



How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

  • Medical
  • Dental
  • Vision
  • Flexible spending accounts
  • Life and accident coverage
  • Disability
  • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
  • Wish day paid time to volunteer at an approved organization of your choice
  • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
  • Legal and identify theft plan
  • Voluntary income protection benefits
  • Wellness program (subject to provider availability)
  • Employee Assistance Program


Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.

Skills Required

  • Bachelor's degree in Marketing, Business Administration, or related discipline
  • MBA
  • 5 years experience in marketing and people leadership management in vacation ownership
  • Proven experience in customer service, problem resolution, vendor relations, and negotiation
  • Exceptional verbal and written communication skills
  • Strong analytical skills with knowledge of marketing strategy analysis, campaign performance reporting, and data-driven decision-making
  • Track record of exceeding budgeted goals and business targets
  • Highly organized with excellent attention to detail and ability to maintain accurate records
  • Demonstrated ability to identify opportunities for process improvement and operational efficiency
  • Ability to develop and motivate marketing personnel, including supervisors and managers
  • Experience negotiating hotel contracts, OPC/CMP locations and local premium contracts

Travel + Leisure Co. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Travel + Leisure Co. and has not been reviewed or approved by Travel + Leisure Co..

  • Healthcare Strength Health coverage includes medical, dental, and vision options with HSA and FSA accounts. Company-paid life and disability coverage plus a wellness incentive that can reduce premiums expand the breadth of care.
  • Retirement Support Retirement offerings include a 401(k) with a company match available after an initial waiting period and enrollment soon after hire. These features strengthen long-term financial security alongside base pay.
  • Wellbeing & Lifestyle Benefits Travel discounts across brands, paid volunteer time, recognition programs, and learning and tuition support are emphasized. These lifestyle and development perks add meaningful non-cash value aligned with the company’s travel focus.

Travel + Leisure Co. Insights

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The Company
HQ: Orlando, FL
10,001 Employees

What We Do

Travel + Leisure Co. is the world’s leading membership and leisure travel company, with nearly 20 travel brands across its resort, travel club, and lifestyle portfolio. The company provides outstanding vacation experiences and travel inspiration to millions of owners, members, and subscribers every year through its products and services: Wyndham Destinations, the largest vacation ownership company with more than 245 vacation club resort locations across the globe; Panorama, the world’s foremost membership travel business that includes the largest vacation exchange company, industry-leading travel technology, and subscription travel brands; and Travel + Leisure Group, featuring top travel content, travel services including the brand’s eponymous travel club, and branded consumer products. At Travel + Leisure Co., our global team of associates brings hospitality to millions each year, turning vacation inspiration into exceptional travel experiences. We put the world on vacation.

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