ABOUT YOU
We are looking for a Director of Marketing who is a sharp strategic storyteller and a hands-on operator to join our Advertising & Rewards division. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to own positioning and go-to-market at the intersection of several high-growth opportunities: a B2B advertising business, a B2C rewards app, a zero-party data and rewards platform, an on-chain identity and attribution layer, and a major strategic brand initiative.
Strong narrative development, messaging, and launch GTM skills are essential, along with experience turning complex, multi-product technology into clear, compelling stories for very different audiences — game developers, app marketers, and brand advertisers. The ability to build go-to-market from the ground up, owning positioning and enablement end to end, will be key to your success in this role.
If you’re passionate about crafting stories that make emerging technology click for buyers and love helping game developers and brands connect with players through advertising and rewards, we would love to hear from you!
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
Responsibilities
Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, and Xsolla ID+ and Backpack.
Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes for each product and initiative.
Act as the connective tissue between strategy and execution, ensuring high-quality delivery across every workstream.
Provide thought leadership on narrative development, competitive positioning, and content strategy as the portfolio and brand initiative scale.
Contribute to future marketing team design as the division builds out brand and agency sales.
Build the new narrative, messaging, and marketing plan required to support Xsolla Ads’ expansion into brand and agency sales.
Partner with the Currency team on the company’s strategic brand initiative, helping define and roll out Xsolla’s new positioning.
Build the messaging foundation and sales enablement that the emerging brand sales team will carry to market.
Translate the new brand positioning into a consistent story across products, sales, and external communications.
Own the cross-product narrative that ties the portfolio into one coherent story across Choice, ID+ and Backpack, Rewards, and Ads.
Build core messaging frameworks, value propositions, and proof points for each audience, keeping them consistent across web, sales, PR, and events.
Make complex and emerging concepts, including Web3, on-chain attribution, and zero-party data, legible and compelling to non-technical buyers.
Translate positioning into the assets the field needs: decks, one-pagers, case studies, demand stories, web and landing-page copy, and event narratives.
Equip BD and sales teams, including the advertiser outreach team and the new brand sales team, with the assets, talk tracks, and competitive positioning they need to win.
Develop audience- and persona-specific demand stories for both gaming and non-gaming ICPs, with alignment and feedback from BD.
Own the marketing operating model across the portfolio, including campaign intake, prioritization, GTM documentation, and approvals.
Maintain GTM calendars and a coordinated launch and event drumbeat across the year, and surface trends, risks, and optimization opportunities to the VP of Marketing.
Partner across product, growth, design, BD, legal, finance, and central marketing to keep launches on-brand and on time.
Coordinate with the central Xsolla marketing team to ensure division campaigns stay consistent with brand standards and broader GTM strategy.
Strategic Leadership & Portfolio GTM
Brand & Agency Sales Growth
Messaging & Cross-Product Narrative
Sales Enablement & Content
Operational Excellence & Cross-Functional Leadership
Qualifications & Skills
7–8 years of experience in marketing or GTM, with a proven track record of owning product launches and positioning end to end.
Mastery of positioning, messaging, and narrative — able to turn complex, multi-product technology into a clear story for multiple audiences.
Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers, brand advertisers).
Strong cross-functional leadership in a matrixed organization; comfortable being the bridge between product, sales, and marketing.
Excellent written communication skills, with the ability to adapt voice across executive narratives, sales enablement, and customer-facing copy.
Comfort with emerging and technical categories — Web3 and on-chain, identity and zero-party data, ad tech, and loyalty — and the ability to make them legible to non-technical buyers.
Highly organized and self-directed — able to manage multiple concurrent launches without things falling through the cracks.
Collaborative team player comfortable interfacing with product, creative, growth, BD, and sales stakeholders.
Experience in gaming or games-adjacent industries.
Background in ad tech, programmatic, or loyalty and rewards.
Web3, crypto, or identity and privacy marketing experience.
Experience standing up sales enablement for a new or newly formed sales team.
Background in B2B SaaS GTM strategy.
Required
Preferred
Skills Required
- 7-8 years of experience in marketing or go-to-market
- Proven track record owning product launches and positioning end to end
- Mastery of positioning, messaging, and narrative development
- Experience launching products across both B2B and B2C markets
- Experience marketing to multiple ICPs, including developers, marketers, and brand advertisers
- Strong cross-functional leadership in a matrixed organization
- Excellent written communication skills across executive narratives, sales enablement, and customer-facing copy
- Comfort with Web3, on-chain technology, identity, zero-party data, ad tech, and loyalty
- Highly organized and self-directed with the ability to manage concurrent launches
- Collaborative experience interfacing with product, creative, growth, business development, and sales stakeholders
- Experience in gaming or games-adjacent industries
- Background in ad tech, programmatic advertising, or loyalty and rewards
- Web3, crypto, or identity and privacy marketing experience
- Experience establishing sales enablement for a new sales team
- Background in B2B SaaS go-to-market strategy
Xsolla Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Xsolla and has not been reviewed or approved by Xsolla.
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Fair & Transparent Compensation — Pay is considered fair or good in many cases, with mentions of high salary or being paid well in certain roles and markets. Market-aligned ranges for several U.S. roles indicate base pay is not out of step with peers.
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Healthcare Strength — Health coverage is described as comprehensive for full-time employees and families, with employer-paid medical, dental, and vision noted in some U.S. postings. Positive remarks on medical coverage appear on dedicated benefits pages.
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Leave & Time Off Breadth — Flexible or unlimited paid time off is repeatedly highlighted, alongside parental leave and remote or hybrid flexibility. These elements contribute to an overall package that many view as solid.
Xsolla Insights
What We Do
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
