Success in this role requires extensive real estate marketing experience, including marketing a master-planned community (MPC) or large-scale homebuilder within an MPC, along with a proven track record of driving awareness, engagement, and revenue growth through strategic marketing initiatives.
- Develop and lead an integrated marketing strategy for Viera, aligning residential and commercial sales objectives with market trends, customer insights, and business goals.
- Create and execute innovative, multi-channel marketing campaigns across digital, social media, web, print, outdoor advertising, and other promotional platforms to strengthen brand awareness and drive sales.
- Manage relationships with advertising agencies, web design partners, market research firms, vendors, and other external partners while ensuring effective budget management and measurable results.
- Analyze demographic, market, and consumer data to identify trends and opportunities that support growth within Viera, the Space Coast, and future expansion initiatives.
- Partner closely with senior leadership, sales, development, communications, and community management teams to develop cohesive messaging and marketing strategies across all business units.
- Oversee the Viera website, Viera Vision magazine, marketing budgets, community partnerships, and promotional initiatives while providing leadership and guidance to the Marketing & Event Coordinator.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of real estate marketing experience, preferably within a master-planned community or large-scale homebuilding environment.
- Proven track record of developing and executing marketing strategies that drive sales, revenue growth, and brand awareness.
- Experience leading integrated marketing campaigns across digital, social, web, print, and traditional advertising channels.
- Demonstrated success managing agencies, vendors, marketing budgets, and strategic partnerships.
- Strong analytical, leadership, and relationship-building skills with the ability to collaborate effectively across multiple business units.
This position offers our complete package of employee benefits. If you possess these qualifications and are ready to take the next step in your career with an organization that takes pride in its employees and the work that we do in the community, please apply confidently by sending a cover letter and resume including salary requirements. We offer opportunities for career growth.
DUDA’s mission is to grow Christian faith and business integrity; land values and vibrant communities; families, people and relationships; healthy food products; and sustainable wealth and balanced financial returns for future generations. We believe that in order to realize our objectives, we need the ideas and dedication of talented employees; in fact, our success depends on it. DUDA has been in business for over 90 years, and our people-oriented philosophy has encouraged pride in the quality of our products, resulting in our outstanding reputation in the marketplace.
No phone calls or agencies, please.
EOE - Duda is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Skills Required
- Masters or Bachelor's degree with a concentration in business or real estate marketing
- Minimum of ten years of experience in real estate marketing
- Strong organizational aptitude, writing/editing acumen, communication skills
- Proficiency in MS Office
- Previous team management experience
What We Do
A. Duda & Sons, Inc. (DUDA) is a privately owned, diversified land company headquartered in Oviedo, Florida, engaged in a variety of agricultural and real estate operations. Duda Farm Fresh Foods, Inc., a wholly-owned subsidiary, continues the company’s legacy as a quality grower, shipper and marketer of fresh produce with operations in Florida, California, Arizona, Georgia and Michigan. Duda Ranches oversees the company’s diversified agricultural operations which include sod, sugarcane, citrus and cattle. The Viera Company manages the development of DUDA’s non-agricultural land. The master planned new town of Viera, Florida, is its major community development. Viera Realty and Viera Builders provide vertical integration of the company’s real estate operations. Duran Golf Club in the community of Viera offers a championship golf course and golf learning center. The company’s commercial property division manages a portfolio of commercial entities across the country, and the corporation's land asset management division actively seeks to enhance the value of existing land holdings and ag-oriented properties and facilities.
