The Edwards Transcatheter Aortic Heart Valves unit (THV) consists of our SAPIEN family of transcatheter aortic and pulmonic heart valves which are the most widely prescribed transcatheter heart valves in the world!
Edwards leadership in transcatheter heart valve replacement includes a commitment to meaningful innovation, rigorous scientific study, extensive clinician training and education, and significant investment in new applications of the technology. The Edwards SAPIEN valve platform continues to raise the bar as the most widely studied transcatheter heart valve worldwide.
The Country Marketing Director Germany is accountable for defining and leading the country marketing strategy to drive sustainable business growth and value differentiation in Germany. This role provides senior marketing leadership at country level, translates European strategy into impactful local execution, and ensures strong cross-functional alignment. As a member of the THV Germany Leadership Team, the role contributes to country decision-making and leads the Country Marketing organization to deliver measurable business outcomes.
How you will make an impact:
Strategic Leadership & Business Accountability
- Define, lead, and continuously refine the Germany Country Marketing Strategy, aligned with European priorities and local market dynamics.
- Act as the senior marketing leader for Germany and active member of the THV Germany Leadership Team, contributing to country strategy, prioritization, and decision-making.
- Translate European strategic priorities into clear, focused, and executable country plans, ensuring alignment, prioritization, and impact.
- Assess market dynamics, including market size, trends, competitive landscape, pricing, and reimbursement, in close collaboration with Business Analytics.
Marketing Excellence & Execution
- Lead the end-to-end execution of the country marketing plan across products, indications, and therapy development initiatives.
- Provide strategic oversight of new product and indication launches, ensuring launch readiness, cross-functional alignment, and execution excellence.
- Oversee the creation and deployment of localized marketing materials, ensuring alignment with EU strategy, brand standards, and regulatory requirements.
- Lead the implementation of assigned Therapy Development initiatives, including TAVI pathway optimization programs.
Customer Engagement & KOL Strategy
- Define and lead the country event and engagement strategy, including national and regional congresses, symposia, and meetings.
- Build and maintain strategic relationships with Key Opinion Leaders (KOLs) and key healthcare stakeholders.
- Ensure high-quality execution and evaluation of scientific symposia and events, including speaker management and impact measurement.
People Leadership & Matrix Collaboration
- Lead, develop, and inspire the Country Marketing team, setting clear direction, priorities, and performance expectations.
- Build organizational capability through coaching, talent development, and effective resource allocation.
- Partner closely with Sales, Clinical, Training, Market Access, Governmental Affairs, and European Marketing teams to ensure integrated execution.
- Represent country insights and best practices in European forums, contributing to regional strategy evolution.
- Demonstrated experience in senior marketing leadership roles, with accountability for strategy and business impact.
- Proven ability to lead and develop teams within complex, matrix organizations.
- Extensive knowledge of marketing strategy, product launches, campaigns, and customer engagement in the MedTech or healthcare environment.
- Strong analytical capability to assess market share, pricing, competitive dynamics, and reimbursement environments.
- Solid clinical knowledge of relevant disease areas and care pathways, including purchasing processes and adoption challenges.
- Strong communication, influencing, and relationship-management skills across all organizational levels.
- Ability to manage competing priorities in a fast-paced environment.
- English and fluent German is required
- Willingness to travel (estimated 30–40%, including occasional multi-day trips).
Skills Required
- Demonstrated experience in senior marketing leadership roles with accountability for strategy and business impact
- Experience leading and developing teams within complex, matrix organizations
- Extensive knowledge of marketing strategy, product launches, campaigns, and customer engagement in MedTech or healthcare
- Strong analytical capability assessing market share, pricing, competitive dynamics, and reimbursement environments
- Solid clinical knowledge of relevant disease areas and care pathways, including purchasing processes and adoption challenges
- Strong communication, influencing, and relationship-management skills across organizational levels
- Ability to manage competing priorities in a fast-paced environment
- Fluent English and German
- Willingness to travel approximately 30–40%, including occasional multi-day trips
Edwards Lifesciences Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edwards Lifesciences and has not been reviewed or approved by Edwards Lifesciences.
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Healthcare Strength — Health coverage is considered strong, with multiple plan choices, HSA options, and fertility support, and the company highlights holistic well‑being programs.
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Retirement Support — A company 401(k) match and well‑regarded retirement offerings add clear long‑term value to total compensation.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a discount and look‑back feature makes equity ownership accessible and enhances the total rewards package.
Edwards Lifesciences Insights
What We Do
Edwards Lifesciences (NYSE: EW), is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more. Our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today. Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products as well as advanced hemodynamic monitoring. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives. Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life. For our legal terms and trademarks, please visit: https://www.edwards.com/legal/legal-terms
