At OneAmerica Financial, our purpose is to create more certainty for our customers that leads to better moments, every day. Our commitment is to advance stability and growth in every solution and relationship. We deliver financial strength that builds for generations, and we are always aspiring, looking ahead, and collaborating to achieve more, together. Come be a part of this journey with us as we champion lives!
Job Summary
The Director of Marketing Technology leads the implementation and optimization of marketing platforms to enhance customer engagement, drive growth, and improve operational efficiency. This role includes vendor management and partners across marketing, communications, analytics, IT, and business teams to align technology with strategic goals and ensure seamless integration.
Primary duties may include, but are not limited to:
- Identify new technology trends and assess their potential to improve marketing performance and customer experience.
- Oversee the selection, implementation and maintenance of marketing platforms.
- Manage technology vendors including performance monitoring.
- Work closely with the data and insights team to rive actionable insights from marketing data.
- Ensure the organization has the right tools for customer journey mapping, multichannel optimization, Customer Experience.
Requirements:
- Bachelor's Degree (BA), (BS) required
- Digital Marketing Certification or Certifications or related experience in MarTech tools required
- Marketing technology certifications (Salesforce Marketing Suite, Pardot, Eloqua, HubSpot, Adobe Marketing Suite etc) as part of progressive work experience.
- Experience in SQL is a plus.
- Leadership and strategic planning skills
- Project Management Professional (PMP)
- Excellent written and verbal communication skills
- Ability to interpret marketing performance data and guide optimization strategies.
- Clear and persuasive communicator with both technical and non-technical audiences.
- Strong analytical thinking and solution-oriented mindset.
- Comfortable navigating ambiguity and evolving technology landscapes.
- MBA is a plus
Salary Band: 07B
#LI-SD1
#LI-HYBRID
This selected candidate will be expected to work hybrid in Indianapolis, IN or Portland, ME. The candidate will also be expected to physically return to the office in IN or ME as business needs dictate or for team building and collaboration.
We offer a comprehensive total rewards package designed to support you both at work and at home. Full‑time and part‑time associates working 30 or more hours per week are generally eligible for benefits, including but not limited to:
- Medical & prescription, dental, vision insurance
- Health Savings Account & Flexible Spending Accounts
- Paid Time Off
- 10 weeks 100% paid parental leave (after completing 12 months of employment)
- 401(k) Plan with company match
- Pension Plan
- Company paid life & disability insurance
- Wellness Program & Company paid employee assistance program
- Clinic access subject to location* (*Indianapolis, Charlotte, Cincinnati)
If you are offered and accept this position, please be advised that OneAmerica Financial does not have any offices located in the State of New York and OneAmerica Financial associates are not permitted to work remotely in the State of New York.
Selected employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
Disclaimer: American United Life Insurance Company (“OneAmerica Financial”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally recognized protected basis under federal, state, or local law.
For all positions:
Because this position is regulated by the Violent Crime Control and Law Enforcement Act, if an offer is made, applicants must undergo mandated background checks as a condition of employment. Such background checks include criminal history. A conviction is not necessarily an absolute bar to employment. Consistent with applicable regulatory guidelines and law, factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered.
To learn more about our products, services, and the companies of OneAmerica Financial, visit oneamerica.com/companies.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Top Skills
What We Do
In a world where stability can be hard to find, you can count on the companies of OneAmerica®. We provide retirement and employee benefit plans, individual life insurance, annuities and asset based long-term care solutions on a more than 140-year foundation of strength. We continue to thrive and grow by keeping our commitments to stability and ongoing policyholder value. As a mutual organization, we have no shareholders. We are accountable only to those who depend on us. That means our priority is serving you — the people and businesses on “Main Street.”
