Responsibilities:
- Lead and manage the digital and growth technology teams, overseeing web technologies, web development & operations, SEO/SEM best practices, reporting, and go-to-market tools (including marketing automation platforms, ABM platforms, social listening tools, chat solutions, etc.).
- Collaborate with operations and business leaders to develop and execute strategies and roadmaps that align with organizational goals, selecting optimal technology platforms and vendors.
- Provide strategic leadership and guidance on website architecture, staying at the forefront of industry trends, best practices, and reporting standards to ensure maximum performance.
- Drive strategy and planning efforts for evaluating and optimizing the digital and growth technology stack during company acquisitions, ensuring seamless integration and alignment with existing systems and processes.
- Manage the budget for the Web & Growth Technology department, identifying opportunities for cost-saving and efficiency improvements.
- Oversee database segmentation and analytics, ensuring that marketing efforts are data-driven, highly targeted, and impactful.
- Lead opportunity lifecycle management, driving continuous analysis and optimization across all stages to increase conversions and maximize outcomes.
- Enforce process quality control by auditing growth tools and systems, setting and maintaining high standards for performance, security, and consistency.
- Analyze marketing and sales data to derive actionable insights, providing recommendations for optimization across go-to-market strategies, campaigns, and initiatives.
Requirements:
- Bachelor's degree in Marketing, IT, Data Science, or a related field.
- 5-7+ years of experience in digital and growth technologies, with a proven track record of leading teams in these functional areas.
- Expertise in Marketo, ABM technologies, data enrichment strategies, and Salesforce required
- Highly organized with the ability to manage multiple projects simultaneously while meeting deadlines.
- Strong analytical and data-driven mindset, with experience in reporting and data analysis.
- Proficiency in Microsoft Excel or SQL.
- In-depth knowledge and hands-on experience with web platforms and technologies (e.g., Drupal, WordPress, PHP, HTML, XML, CSS, JavaScript).
- Technically adept with excellent communication skills and a passion for improving processes.
- Strong project management experience, with a focus on driving results and aligning teams around common goals.
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