Director Marketing Technology

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We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Director, MarTech Transformation will be responsible for leading, developing and executing Optimum's MarTech needs & capabilities in a support function helping to drive customer acquisition and revenue growth across B2C acquisition, customer base marketing, and B2B. This position sits within our media team, and is core to enabling the technology that backs media activation, powering audience and analytics. You will be collaborating with internal stakeholders and external vendors to maximize the value and ROI of our MarTech investments, and advance the roadmap of our tools. The ideal candidate will possess a deep understanding of e-commerce, digital marketing, and analytics.
Responsibilities
Develop and execute Optimum's MarTech & AdTech capabilities strategy by identifying best-in-class platforms for media management activities, including audience activation and measurement• Support the implementation and adoption of the DMP & CDP roadmap including use case development, data ingestion, measurement & optimization• Own the implementation & ongoing maintenance of MarTech tools such as the CDP, driving builds & troubleshooting with support resources• Build & advance Optimum's media measurement & optimization capabilities, including call analytics, identity resolution, & personalization tools (i.e. DCO), leveraging these to deliver on KPI's• Lead internal & enternal staff in implementating & optimizing Optimum's MarTech use cases• Monitor performance of key use cases and initiatives against Optimum's business KPI's, and execute optimizations in collaboration with partners• Evaluate new MarTech & Ad Tech opportunities, and review and negotiate contracts with key vendors• Collaborate cross-functionally with ecommerce, analytics, IT, and marketing teams to influence cross-functionally in an effort to build & deploy MarTech use cases• Project manage new MarTech implementations• Manage vendor relationships and resources, both business and technical, inclusive of overseas resources• Understand customer journeys from media to various sales channels and use analytics tools to articulate friction points• Lead a team of direct reports, providing guidance, training, and performance evaluation as related to day-to-day oversight of audience & analytics related activities• Stay abreast of industry trends as related to technology & media best practices
Qualifications
7-10 years of experience in MarTech/Ad Tech in an agency or client side capacity, ideally in telecommunications • Proven experience managing MarTech tools and programs, with a track record of successful implementation and adoption• Strong knowledge of digital marketing technologies, including DMP/CDP, DCO and other personalization tools, web analytics tools, and journey management tools• Deep understanding of digital identity concepts• Ability to articulate complicated and technical concepts to various stakeholders, including executive leadership, and generate support for initiatives • Understanding of database marketing, data management concepts, cloud platforms, & ad/web tracking technologies• Strong leadership and team management skills, with the ability to motivate and develop a high-performing team• Analytical mindset with the ability to interpret complex data and draw actionable conclusions• Excellent communication and collaboration skills to work effectively with cross-functional teams• Strategic thinking and problem-solving abilities to navigate the evolving landscape of digital marketing• Experience within the B2C and B2B space• Bachelor's Degree from an accredited College or University
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
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Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $141,372.00 - $201,960.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City