Director of Marketing Technology

The Director of Marketing Technology is primarily responsible for developing a comprehensive strategy focused on how Marketing Technology supports community acquisition, engagement and retention for the YouVersion Family of Apps. This role will lead a team dedicated to the execution and planning of the daily communications and user journeys. It will support execution and provide the strategy, vision, and leadership for the marketing tech stack. The role will work alongside the Data Team to conduct analyses to understand user behaviors, create consumer segments and leverage personalization tools to create and maintain campaigns. This role will work in close collaboration with marketing teams to build highly personalized experiences aimed at driving Bible engagement, and retention. The Director is responsible for collaborating with their CTL/CML to cast vision, provide direction, and lead ministry efforts within their area of influence to outcomes that further Life.Church’s mission and reach people for Christ.

YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online. 

We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day. 

What You’ll Do

• Cast vision and provide direction to team.
• Develops & leads the Marketing Technology team, as well as 3rd party partners, fostering a culture of innovation, collaboration, and results.
• Collaborate with leadership across the organization in building the path for Marketing Technology advancement to directly support the YouVersion mission.
• Lead the optimization of Marketing Technology tools to improve performance, automation, and reporting.
• Determine if current communication systems can scale and achieve proper growth as the team moves forward.
• Provide ongoing leadership for Marketing Technology-related platforms to ensure each platform meets key goals as defined in the technology plan.
• Equip the Marketing Strategy team to drive continuous A/B testing to enhance open and click-through rates, attributed actions, while optimizing messaging based on insights.
• Work with our Marketing Strategy & Data Teams to co-create and enhance segments for personalized communication, employing an analytical approach to Community data and segmentation.
• Lead the team that executes and manages automated journeys, including new account creations, re-engagement efforts, and next best step efforts.
• Oversee the daily operations of the team.
• Engage in contract negotiation with outside partners to ensure product specifications and goals are met.
• Support and execute campaigns based on creative assets by building templates through HTML, CSS, etc., as needed.
• Collaborate with the Data Team to support the ongoing analysis of Marketing. Campaign trends and analytics, aiding in recommendations for personalization strategies & optimizations.
• Present data-driven recommendations to cross-functional partners and senior leaders.

Skills Needed to Succeed

• Ability to self-motivate, make independent decisions, and solve problems with innovation.
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
• Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
• Effective at process and organizational management to coordinate, structure, and provide vision to projects.
• Strong leadership skills and understanding of developing and guiding others.
• High School Diploma or GED.
• 3+ years of related work experience.

Benefits We Offer

・ Paid parental leave, including maternity, paternity, and adoption leave.

・ Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons. 

・ Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health. 

・ Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase. 

・ Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.

・ Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.

・ Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment! 

・ $160 annually in development dollars for team members to invest in their professional growth. 

・ Casual dress and work environment.

・ And much more!

Our Beliefs, Culture, and Commitment to Diversity

All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.