Director, Marketing Technology Strategy

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Profile Summary:

The Director of Marketing Technology Strategy develops and implements our comprehensive marketing technology roadmap, with a particular focus on architecture, technology performance, optimization and harnessing the power of AI in marketing. This role leads our marketing technology efforts, drives innovation through emerging technologies, and ensures seamless integration across business systems. 

Profile Description:

• Develop and execute a forward-thinking marketing technology strategy and architecture that aligns with our business objectives across Workplace Solutions. 

• Oversee the strategic planning, implementation, and management of key marketing technology platforms, including: Marketing automation platforms, Digital Asset Management platform, Marketing and/or Sales enablement platforms, Webinar technology platforms, and AI-driven marketing tools

• Lead and mentor a team of marketing technology professionals, fostering a culture of innovation and continuous learning, particularly in AI and emerging technologies.

• Represent the voice of Marketing Technology within the Marketing team and own the execution of the Marketing Technology Strategy

• Work closely with IT and business partners to ensure seamless integration of marketing technology with other business systems, driving efficiency and data-driven decision-making.

• Monitor and analyze the performance of marketing technologies on an ongoing basis to identify areas for optimization, replacement, sunset, and modern technologies. 

• Stay at the forefront of the latest trends and advancements in marketing technology, with a particular emphasis on AI and machine learning. Drive innovation and maintain a competitive edge through the adoption of emerging technologies.

• Manage relationships with external technology vendors and partners to ensure alignment with our roadmap and maximize ROI, particularly in the AI and marketing automation spaces.

• Provide comprehensive training and support to marketing teams on the effective use of marketing technology tools, with a focus on leveraging AI capabilities to drive adoption and efficiency. 

Knowledge & Experience:

• Bachelor’s or master’s degree or equivalent certifications in a related field such as Marketing or a related discipline.

• 7+ years experience in marketing technology or management, with a proven track record in a leadership role and overseeing large-scale technology implementation projects. 

• Deep familiarity with various marketing technology stacks including, but not limited to CDP, Salesforce Marketing Cloud, and Through Channel Marketing Automation.

• Strong leadership, problem-solving, and communication skills to effectively collaborate across teams and manage direct reports.

• Comfortable and confident in presenting to all levels of leadership.

• Proven ability to set and execute a platform strategy and align technology initiatives with overarching business objectives, with a forward-thinking approach to emerging technologies.

• Data-driven approach to measuring performance, providing insights, and making recommendations for optimization, with the ability to leverage AI-driven analytics tools. 

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.