What is a day in the life of a Director of Marketing Technology & Development?
Own pattern.com and all marketing web properties globally: architecture, performance, CMS, conversion optimization, and a forward-looking product roadmap aligned to pipeline goals across all regions
Lead the MarTech strategy that supports all marketing initiatives, anchored in integrating the marketing stack into Salesforce. Evaluate, rationalize, and own every tool, from marketing automation to analytics and emerging platforms, including make-vs-buy decisions and vendor negotiations. Partner with Revenue Operations as the marketing technology lead, owning the operational sync between marketing systems and Salesforce so leads, scoring, and campaign data flow cleanly and the funnel runs end to end
Own the technical SEO and GEO infrastructure that makes Pattern discoverable in both traditional search and AI-powered engines (ChatGPT, Claude, Gemini), including Core Web Vitals, structured data, schema markup, and global multi-region configuration
Build and maintain the full measurement stack: tag management, conversion APIs, server-side tracking, UTM governance, and attribution modeling that connects spend to pipeline
Write code alongside the development team on frontend, backend, and integration challenges using modern tooling and AI-assisted development workflows
Manage and grow a distributed development team including a Lead Technologist and Testing and Optimization Manager, setting engineering standards, sprint priorities, and code review culture
Build and manage a systematic A/B testing and CRO program across the website, landing pages, and email, using behavioral analytics alongside quantitative data to prioritize conversion opportunities
Partner with Content and Demand teams to scale AI-powered workflows: automated content pipelines, LLM integrations, and n8n automations that increase throughput without proportional headcount growth
What will I need to thrive in this role?
14+ years in marketing technology, growth engineering, or digital marketing with a track record of building and scaling, not just managing and maintaining
You write code: proficiency in modern JavaScript/TypeScript, HTML/CSS, and at least one backend language or scripting environment — you can open a pull request, debug a broken integration, and build prototypes; experience with AI-assisted dev tools (GitHub Copilot, Claude, Cursor) is expected
Hands-on experience with enterprise CRM and marketing automation platforms. You understand the data model deeply, not just the campaign UI
Proven ownership of a marketing website at scale: CMS architectures, performance optimization, and the frontend/backend boundary well enough to make and defend technical decisions
Experience managing distributed technical teams across time zones, setting direction, running sprints, and holding quality standards while remaining a hands-on contributor
Strong command of attribution modeling, server-side tracking, tag management, and data integrity practices. You know where measurement breaks and how to fix it
Working knowledge of technical SEO and emerging GEO/AI search signals, you understand how search engines and LLMs index and surface content
Experience managing global web infrastructure multi-region delivery, geo-testing, hreflang, international compliance, and validating site performance from multiple geographic locations
Experience with experimentation platforms and a rigorous, hypothesis-driven testing mindset — you've run programs, not just individual tests
Fluent in AI automation tools and custom API development. You are comfortable building integrations, not just consuming them
What does high performance look like?
The marketing website performs reliably across all global regions, with measurable improvement in Core Web Vitals, conversion rates, and organic discoverability in both traditional and AI-powered search
The MarTech stack is rationalized — every tool earns its seat with clear ROI, clean data flows to Sales, and no data rot
Attribution is trustworthy — marketing leadership has a single, accurate view of spend-to-pipeline across every channel in real time
The development team ships fast without accumulating technical debt, operating with clear engineering standards, a healthy sprint cadence, and a code review culture that scales
AI-powered workflows visibly increase marketing throughput without proportional headcount growth, with measurable impact on content velocity and campaign execution
What is my potential for career growth?
Report directly to the CMO with full visibility into Pattern's executive strategy and a mandate that spans the full stack
Build and lead a growing distributed development team as Pattern scales globally across North America, Europe, and Asia-Pacific
Shape the technical foundation of one of the most ambitious marketing builds in the ecommerce industry, with access to 77 trillion marketplace data points and Pattern's proprietary AI platform (Pattern Intelligence)
Grow this function as Pattern scales toward its next chapter, with the opportunity to expand team scope, budget, and influence as the infrastructure matures
What does success look like in the first 30, 60, 90 days?
30 days: Complete a thorough audit of the existing MarTech stack, web infrastructure, attribution setup, and development team. Identify critical gaps, quick wins, and areas of technical debt
60 days: Establish engineering standards and a sprint cadence for the development team, and deliver a prioritized roadmap for pattern.com and the MarTech stack aligned to the CMO's pipeline goals
90 days: Ship meaningful improvements to site performance or attribution accuracy, rationalize at least one underperforming tool, and have a clear 12-month build plan with defined milestones and resourcing needs
What is the team like?
Sounds great! What’s the company culture?
Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
We are looking for individuals who are:
What is the hiring process?
Initial phone interview with Pattern’s talent acquisition team
Video interview with a hiring manager
Onsite interview with a panel of department leaders
Professional reference checks
Executive review
Offer
How can I stand out as an applicant?
Discuss professional accomplishments with specific data to quantify examples
Provide insights on how you can add value and be the best addition to the team
Focus on mentioning how you would be partner obsessed at Pattern
Share experience on any side projects related to data and analytics
Skills Required
- 14+ years in marketing technology, growth engineering, or digital marketing
- Proficiency in modern JavaScript and TypeScript
- Proficiency in HTML and CSS
- Experience with at least one backend language or scripting environment
- Experience with AI-assisted development tools (e.g., GitHub Copilot, Claude, Cursor)
- Hands-on experience with enterprise CRM (Salesforce) and marketing automation platforms with deep data model knowledge
- Proven ownership of a marketing website at scale including CMS architecture and performance optimization
- Experience managing distributed technical teams across time zones, running sprints, and enforcing engineering standards
- Strong command of attribution modeling, tag management, server-side tracking, conversion APIs, and data integrity practices
- Working knowledge of technical SEO, structured data/schema markup, Core Web Vitals, and AI/GEO search signals
- Experience with multi-region web infrastructure, geo-testing, hreflang, and international compliance/performance validation
- Experience running experimentation programs with A/B testing and CRO using experimentation platforms
- Fluency with AI-powered automation, LLM integrations, custom API development, and building integrations (e.g., n8n)
Pattern Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pattern and has not been reviewed or approved by Pattern.
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Equity Value & Accessibility — Equity is broadly offered and described as generous, with RSU sharing and access to stock included in total compensation. Equity availability is positioned as a core element for employees across the company.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, paid parental leave, and paid sick days indicate a wide-ranging time-off policy. These offerings create breadth for both vacation needs and family-related leave.
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Retirement Support — A 401(k) with a fully vested company match from day one (up to 4%) strengthens long-term financial security. Immediate vesting underscores emphasis on retirement benefits.
Pattern Insights
What We Do
Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands. Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.
