Director, Marketing Strategy, Respiratory Biologics

Are you looking for an opportunity to be a leader in US Specialty Marketing for a diversified, multi-national biopharma company? If so, this role may be the one for you!

As the Director, Marketing Strategy, Respiratory Biologics, you will be responsible for supporting and delivering against the overall mid- and long-term strategy for the respiratory biologics portfolio. You will also develop, monitor and report key metrics to assess the short-term performance of the brand across functions (OKRs, KPI, etc.), and support the development of key leadership and governance presentations (MPR, CST, IR, Forecast, etc.).

Further, you will be responsible for the overall brand budget (across functions), as well as forecast development, refinement, and tracking. In addition, strategic lifecycle management is a core part of this role.

Key responsibilities:

• Development of Leader & Governance Review Documents (i.e., MPR, IR, QBR, etc.)
• Brand OKRs, Lead & Lag KPIs and metrics monitoring
• Brand, Budget & Operational Planning 
• Cross-functional Coordination and Project Management
• Forecasting/Supply POC (Point of Contact) 
• Competitive Planning Lead 
• Marketing Operations POC
• Strategic LCM (Lifecycle Management) Strategy, including identifying current & future opportunities and challenges, and differentiation/positioning

Why You?

Basic Qualifications:

• Bachelor’s Degree
• 5+ years of marketing experience within the biopharma industry
• 2+ years of marketing to healthcare providers

Preferred Qualifications:

• 5+ years’ marketing experience in the pharmaceutical industry
• Strong financial acumen to support strategic short and long-term decisions.
• Leadership experience
• Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations
• Demonstrated ability to apply data-based insight to drive impact business decisions.
• Ability to work effectively across a matrix environment and influence without authority.
• Ability to lead through change and inspire agility/flexibility amongst team.
• Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs

#LI-GSK

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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