About Samyang America
Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.
Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.
At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.
If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!
Position Summary:
The Director Marketing Strategy & Operations serves as the strategic backbone of the Marketing organization. Reporting directly to the VP of Marketing, this role is responsible for enabling cross-functional execution of key marketing initiatives across Brand Strategy, Brand Innovation, and IMX.
This leader ensures alignment and coordination between Marketing, Headquarters, Sales, and FP&A, driving operational rigor, strategic clarity, and executional excellence. The role combines strong marketing process expertise with strategic thinking and influential stakeholder management to ensure initiatives move efficiently from strategy to execution with measurable business impact.
Key Responsibilities:
1. Cross-Functional Enablement & Governance
Lead coordination of major cross-functional marketing initiatives across Marketing, HQ, Sales, and Finance.
Ensure alignment of timelines, budgets, priorities, and deliverables across stakeholders.
Establish clear processes and governance models to streamline marketing operations.
2. Strategic Marketing & HQ Alignment
Serve as the primary strategic marketing interface between local Marketing and Global Headquarters.
Coordinate strategic planning processes including annual plans, long-range plans, and innovation roadmaps.
Translate global brand direction into locally actionable strategies while ensuring commercial relevance.
3. Sales & Customer Interface
Partner with Sales leadership to align marketing initiatives with customer priorities.
Represent Marketing in key customer-facing meetings when required.
4. Budget & Performance Management
Coordinate marketing budgeting processes in partnership with FP&A.
Monitor spend tracking, investment allocation, and ROI discussions.
Support performance reviews and KPI tracking across brand initiatives.
Requirements:
10–15+ years of marketing experience, preferably within top-tier CPG organizations.
Strong understanding of brand strategy, portfolio management, and innovation processes.
Demonstrated experience leading cross-functional initiatives in complex organizations.
Strong strategic thinking capability with ability to translate strategy into execution.
Proven ability to influence senior stakeholders across functions and geographies.
Experience working closely with Sales and Finance teams.
Bachelor’s degree required; MBA preferred.
The base salary for this position is between $160,000.00 and $180,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
Equal Employment Opportunity Employer:
Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.
Skills Required
- 10-15+ years of marketing experience, preferably within top-tier CPG organizations
- Strong understanding of brand strategy, portfolio management, and innovation processes
- Demonstrated experience leading cross-functional initiatives in complex organizations
- Strong strategic thinking capability with ability to translate strategy into execution
- Proven ability to influence senior stakeholders across functions and geographies
- Experience working closely with Sales and Finance teams
- Bachelor's degree required; MBA preferred
What We Do
Samyang America Inc. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States. Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans. We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series. Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.
