We are seeking an experienced, innovative, and strategic Marketing Director to join our Nashville team. You will lead best-in-class marketing initiatives for high-profile artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts. You’ll serve as a trusted advisor to artists, managers, and labels, using data-driven insights, creative acumen, and global market intelligence to drive measurable impact. You will manage cross-functional partnerships and help shape the future of marketing innovation within The Orchard’s global ecosystem.
What you'll do- Office- first role, in office 4 days a week.
Strategic Marketing Leadership
- Lead the development and execution of integrated marketing strategies for priority artists and releases across multiple territories and genres (country, americana, indie, hip-hop, phonk, metal & more).
- Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s.
Client & Partner Management
- Act as the senior marketing point of contact for assigned label and artist partners.
- Provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value.
Creative Direction
- Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.
- Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data like email and SMS & more.
Performance Analytics & Optimization
- Translate campaign data and audience insights into actionable strategy.
- Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.
- Present key results, learnings, and recommendations to senior stakeholders and partners.
Cross-Functional & Global Collaboration
- Work closely with team Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals.
- Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.
Innovation & Growth
- Stay ahead of emerging marketing trends, platforms, and fan behaviors — and integrate new approaches into campaign strategy.
- Seek out and develop new opportunities for fan data acquisition, platform innovation, and monetization.
Leadership & Mentorship
- Contribute to a culture of collaboration, accountability, and creative excellence.
- 10+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams.
- Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, 1st party data and fan engagement channels.
- A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment.
- Proficient in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics.
- Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners.
- Insightful and globally minded — you understand cultural nuances across markets and can translate them into marketing opportunities.
- Passionate about music, pop culture, and fan behavior — with a sharp eye for what's next.
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess
The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
Sony Music Entertainment US Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sony Music Entertainment US and has not been reviewed or approved by Sony Music Entertainment US.
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Parental & Family Support — Fully paid parental/bonding and caregiver leave, fertility coverage, and adoption/surrogacy reimbursement are emphasized as robust. Programs such as subsidized back-up child and elder care and support for dependents with developmental disabilities and neurodiversity further strengthen family support.
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Healthcare Strength — Comprehensive medical, dental, vision, life, and disability coverage are described as strong. Coverage is paired with mental health resources and counseling, contributing to a solid overall package.
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Leave & Time Off Breadth — Time off includes a winter recess and flexible or unlimited PTO in many roles alongside paid holidays and sick leave. These policies are seen as supportive of work-life balance and a meaningful perk.
Sony Music Entertainment US Insights
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What We Do
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
