Position Purpose:
The Director of Marketing is responsible for driving occupancy at Providence Place by leading and executing the community's marketing program. You will develop comprehensive marketing strategies to generate leads, increase sales, and foster strong relationships with prospects and referral sources.
What You Will Do:
Ensure occupancy goals are met through proactive sales efforts.
Develop and implement a marketing plan that includes measurable targets across advertising, telemarketing, and community outreach.
Make strategic outside sales calls to attract new residents.
Host lead-generation programs and community events to drive interest.
Conduct educational programs to engage community employees in marketing initiatives.
Maintain and update a database of prospects, referral sources, and contacts.
Present annual competitive market analysis to the Board of Trustees.
Develop and nurture leads through personal appointments, tours, and follow-up communication.
Facilitate the leasing process and ensure a warm welcome for new residents.
Serve as a liaison between Providence Place and other community services supporting senior independence.
Minimum Qualifications:
Bachelor's degree in Marketing, Communications, Business, or related field.
3-5 years of experience in senior housing sales, with a proven track record.
Strong attention to detail, ability to multitask, and work independently.
Excellent communication and interpersonal skills, with proficiency in Microsoft Office and database software (REPS).
Experience in non-profit senior housing is a plus.
Position Highlights & Benefits:
Day-1 Benefits
Opportunity to get paid daily – through DailyPay
Paid holidays and generous Paid Time Off (PTO)
Up to $4,000 in tuition reimbursement annually
Discounts with major vendors; AT&T, Verizon, Ford Motor Company, General Motors, Quicken Loans, AND MORE!
Low-cost medical, dental, and vision insurance plans. Enjoy lower-cost medical services when you visit facilities within the Trinity Health network.
About Providence Place:
Providence Place is dedicated to offering exceptional care and independence for seniors, grounded in our core values and mission. We aim to create a vibrant, supportive environment for both residents and staff. Join us in making a meaningful impact in the lives of seniors!
Our Commitment
Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.
Skills Required
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 3-5 years of experience in senior housing sales with a proven track record
- Strong attention to detail
- Ability to multitask
- Ability to work independently
- Excellent communication and interpersonal skills
- Proficiency in Microsoft Office and database software, including REPS
- Experience in nonprofit senior housing
What We Do
Trinity Health is one of the largest not-for-profit, Catholic health care systems in the nation. It is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians caring for diverse communities across 25 states. Nationally recognized for care and experience, the Trinity Health system includes 88 hospitals, 131 continuing care locations, the second largest PACE program in the country, 125 urgent care locations and many other health and well-being services. Based in Livonia, Michigan, its annual operating revenue is $20.2 billion with $1.2 billion returned to its communities in the form of charity care and other community benefit programs.
