Job Opportunity: Director of Marketing & Sales – Trinity View
Trinity View is seeking a dynamic and results-driven Director of Marketing & Sales to lead our marketing department and drive occupancy for our independent and assisted living community. If you are passionate about connecting people with exceptional living options and thrive in a collaborative, mission-driven environment, we want to hear from you!
Position Purpose
As Director of Marketing & Sales, you will develop, implement, and administer all marketing and sales activities for Trinity View. Your goal: maximize occupancy and build a strong future residency program, ensuring our community remains vibrant and welcoming.
Key Responsibilities
- Coordinate all marketing department functions to achieve sales and occupancy goals.
- Implement and adhere to the approved marketing plan; propose changes with executive director’s approval.
- Manage lead tracking and documentation, ensuring timely follow-up with prospective residents and families.
- Review and update marketing materials and admission forms.
- Guide prospective residents through the sales process, move-in, and transition to the community.
- Understand and promote Trinity View’s living options and supportive services.
- Provide support in resident services, including grievance resolution.
- Identify and initiate contact with prospective residents via phone, written communication, and personal visits.
- Conduct follow-up calls, in-home appointments, and host luncheons for prospects and their families.
- Represent Trinity View professionally in the broader community, participating in events, civic clubs, and local committees.
- Prepare and monitor the annual marketing budget, ensuring financial objectives are met.
- Maintain compliance with regulatory requirements and confidentiality of resident information.
- Develop expertise in comparable communities and maintain organized records.
- Create publicity opportunities, manage advertising and social media, and develop networks with local professionals.
- Maintain a professional appearance and environment.
Qualifications
- Two years of college in business, sales, or marketing, or three years of related experience.
- Minimum two years’ experience in business, sales, or marketing.
- Demonstrated sales and marketing techniques and financial principles.
- Effective oral and written communication skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Working Conditions
- Typical office environment with periods of walking throughout the facility.
- Ability to lift up to 30 pounds and reach above/below shoulder heights as needed.
Ready to make a difference at Trinity View?
Apply today and join a team dedicated to enriching lives and building community!
Skills Required
- Two years of college in business, sales, or marketing, or three years of related experience.
- Minimum two years' experience in business, sales, or marketing.
- Demonstrated sales and marketing techniques and financial principles.
- Effective oral and written communication skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Maintain compliance with regulatory requirements and confidentiality of resident information.
- Ability to lift up to 30 pounds and reach above/below shoulder heights as needed.
What We Do
Lutheran Services Carolinas (LSC) is a faith-based, non-profit health and human services organization serving children, families, and seniors in North and South Carolina. LSC provides a comprehensive array of services, including senior residential options (independent, assisted, and skilled nursing care), foster care, adoption, mental health services, refugee resettlement through its New Americans Program, and residential care for individuals with disabilities.
