Director of Marketing & Product Strategy

Director of Marketing & Product Strategy

We are looking for a Director of Marketing & Product Strategy to lead our marketing vision and product positioning across all product lines, with a strong focus on our fast-growing conversational AI technologies.

About Us

At SESTEK, we’ve been shaping the future of AI-powered customer experience for nearly 25 years. Founded by a visionary professor and now part of Unifonic, a leading tech company in the MENA region backed by SoftBank, we combine a strong R&D legacy with the scale and resources of a global leader.

Here, innovation meets impact. Our engineers and innovators push boundaries with cutting-edge patents and technologies that transform the way the world communicates. As part of our team, you’ll have the chance to grow, collaborate globally, and make your mark in one of the fastest-growing areas of tech.

Join us and be part of a culture that values curiosity, creativity, and bold ideas. Together, we’ll redefine what’s possible in AI and beyond.

What You’ll Do

• Develop and execute the overall marketing and product strategy across all product lines.
• Develop and own our go-to-market narrative, product positioning, and value proposition while working cross-functionally to translate that into GTM strategy, plans, and campaigns.
• Determine and place a particular emphasis on product lines which has the strongest growth opportunities.
• Build and maintain strong relationships with key industry analysts (e.g., Gartner, Forrester, IDC) to increase visibility and ensure inclusion in influential market reports such as the Magic Quadrant.
• Work with product management and sales and presales teams to identify, prioritize, and resource product and partnership programs and efforts
• Lead go-to-market strategies, product launches, and international expansion plans.
• Translate technical capabilities into clear, impactful messaging and positioning.
• Represent the company externally through thought leadership, conferences, and industry events.
• Build and strengthen our brand presence across local and global markets.
• Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions.
• Identify market opportunities and guide product evolution to deepen product-market fit.

What We’re Looking For

• Proven experience in marketing leadership, product strategy, or product marketing.
• Solid background in AI-driven technologies, conversational AI and contact center solutions.

• Experience in analyst relations and positioning companies as industry leaders.
• Deep understanding of storytelling and narrative development to simplify complex ideas.

• Strong knowledge ofgo-to-market planning, product positioning, and competitive analysis.
• Excellent communication skills in English; Turkish is a plus.
• Strategic thinker with the ability to execute and deliver measurable results.
• Experience in global markets and working with international customers is highly desirable.

Success Metrics

• Inclusion in analyst reports and rankings (e.g., Gartner Magic Quadrant, Forrester Wave, IDC MarketScape).
• Increased brand visibility and share of voice in the conversational AI and broader technology market.
• Successful product launches and adoption across global markets.
• Clear, differentiated positioning of our product portfolio against competitors.
• Strengthened analyst and partner relationships that support long-term growth.

Why Join Us?

• Influence the growth of an innovative tech company with global reach.
• Lead strategy across multiple product lines, with a focus on one of the fastest-growing areas in tech.
• Drive visibility and recognition for our company on a global scale, including through analyst relations and industry rankings.
• Collaborate with a talented, international team in a dynamic environment.

If you’re ready to shape strategy, drive growth, and strengthen our position in the market, we’d love to hear from you.

At Sestek we believe in all-inclusive organizational culture.  We respect diversity and inclusion. All candidates are considered equally regardless of their race, religion, color, age, sex, sexual orientation, gender identity or expression, national or ethnic origin, marital status, family status, disability, genetic characteristics.