Director, Marketing, Part D STARS

Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together.

The Director, Member Marketing and Communications leads member marketing and communications strategy for Alignment Health Plan, designing and executing campaigns that drive performance improvement across the organization’s key programs. This role requires a seasoned healthcare marketer with deep expertise in member communications and engagement, and campaign strategy and design.
This is a hands-on individual contributor role with no direct reports, requiring tight collaboration with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams to design and execute member marketing strategies that support each program’s goals. Success is measured by OKR achievement and direct accountability for marketing-driven outcomes across assigned programs.

Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together.

Position Summary

The Director, Member Marketing and Communications leads member marketing and communications strategy for Alignment Health Plan, designing and executing campaigns that drive performance improvement across the organization’s key programs. This role requires a seasoned healthcare marketer with deep expertise in member communications and engagement, and campaign strategy and design.

This is a hands-on individual contributor role with no direct reports, requiring tight collaboration with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams to design and execute member marketing strategies that support each program’s goals. Success is measured by OKR achievement and direct accountability for marketing-driven outcomes across assigned programs.

Job Responsibilities

Strategy Development

• Develop and own the member marketing and communications strategy and plan for assigned programs, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on program goals, performance data, and organizational OKRs
• Identify and define the member data and insights needed to inform campaign strategy, working with program and data teams to ensure segmentation, targeting, and personalization are based on meaningful member attributes rather than broad demographics

Campaign Development and Execution

• Author all member-facing and campaign-supporting communications across formats and channels, maintaining ownership of the work from first draft through final approval
• Develop and manage integrated multi-channel programs spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams

Performance and Insights

• Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences to identify what resonated with members and inform ongoing optimization
• Work with program and data stakeholders to understand performance trends and member insights and apply those learnings to refine and strengthen marketing strategy
• Present campaign strategy and marketing performance to senior leadership in clear, executive-ready narratives

Cross-Functional Partnership

• Build and maintain strong working relationships with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams, serving as the member marketing and communications partner to program leadership
• Partner with Stars and behavioral insights subject matter experts to incorporate member research, survey strategy, and behavioral findings into campaign design and messaging approach
• Engage proactively with program stakeholders to stay aligned on evolving goals and priorities, and flex into additional marketing workstreams as organizational needs evolve

Supervisory Requirements:

N/A

 Job Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Experience:

Required:

• 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, Medicaid, managed care, pharmacy benefit, or chronic disease management
• Demonstrated ability to take a program or business strategy, translate research and behavioral insights into actionable approaches, and independently develop a comprehensive member marketing and communications plan
• Experience developing and managing integrated multi-channel campaigns spanning direct mail, email, SMS, IVR, and digital
• Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences

Preferred:

• CMS Stars Methodology: Familiarity with Stars measures and how pharmacy, CAHPS, and clinical measures interact to drive overall plan performance

Education:

Required:

• Bachelor’s degree in marketing, communications, public health, psychology, or a related field. Equivalent combination of education and experience will be considered.

Preferred:

• Graduate degree (MPH, MS, MBA) or coursework in public health, health communications, or marketing

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Essential Physical Functions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms. The employee frequently lifts and/or moves up to ten pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Alignment Healthcare, LLC is proud to practice Equal Employment Opportunity and Affirmative Action. We are looking for diversity in qualified candidates for employment: Minority/Female/Disable/Protected Veteran.

If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please contact [email protected].

Pay Range: $130,332.00 - $195,498.00

Pay range may be based on a number of factors including market location, education, responsibilities, experience, etc.

Alignment Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity, or sexual orientation.

*DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email [email protected].