Director of Marketing Operations

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To:  CEO

Position Overview:

Gymreapers is building a world-class marketing engine to scale from the brand across DTC, Amazon, Retail, Athletes, and Events. We are seeking a Director of Marketing Operations to serve as the execution backbone of our marketing organization.

This role owns campaign delivery, launch cadence, cross-functional coordination, and marketing execution systems. You will ensure every product launch, athlete activation, and seasonal campaign ships on time, on brand, and with clarity.

This is a senior operational leadership position responsible for turning strategy into execution at speed.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.
We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Key Responsibilities:

• Own end-to-end execution for:
  • Product launches and drops
  • Athlete campaigns and collaborations
  • Events and activations
  • Seasonal and promotional campaigns
• Build and maintain a master GTM calendar across:
  • Amazon
  • DTC (Shopify)
  • Retail / Wholesale
  • Social, Email, and Athlete channels
• Ensure launches ship on time with complete assets, messaging, and channel alignment

• Serve as the central point of coordination across:
  • Creative
  • Ecommerce
  • Email / Lifecycle
  • Paid Media
  • Athletes
  • Events
  • Operations & Inventory
• Run:
  • Campaign kickoffs
  • Weekly marketing execution standups
  • Launch readiness reviews
  • Post-campaign retrospectives
• Identify risks early and resolve blockers before they impact timelines

• Design, document, and enforce SOPs for:
  • Campaign requests
  • Creative briefs
  • Asset development and approvals
  • Launch readiness checklists
• Own and optimize marketing tools:
  • JIRA
  • GTM Calendar
  • Slack workflows
• Create operational clarity and eliminate last-minute fire drills

• Forecast team capacity and manage competing priorities
• Protect Creative and Growth teams from overload
• Drive ruthless prioritization aligned to revenue impact
• Provide leadership visibility into:
  • What’s shipping
  • What’s at risk
  • What’s being deprioritized

• Track execution KPIs including:
  • On-time launch rate
  • Campaign throughput
  • Missed deadlines and root causes
• Partner with Ecommerce and Analytics teams to:
  • Review campaign performance post-launch
  • Feed learnings back into GTM and planning cycles
• Continuously refine workflows to increase speed and quality

• Creative delivery on-time rate (≥95%)
• Campaign and product launch readiness
• Creative cost efficiency (cost per asset, per shoot)
• Stakeholder satisfaction (Marketing, Ecommerce, Amazon)
• Reduction in rework and revision cycles
• Studio throughput and asset velocity
• Ability to support simultaneous multi-channel launches

• 6–10+ years experience in Marketing Operations, Program Management, or Campaign Management
• Experience supporting DTC or ecommerce brands ($20M–$150M+)
• Proven track record managing complex, multi-channel launches
• Deep experience with project management tools and workflow systems
• Strong understanding of ecommerce marketing channels

Preferred:

• Amazon + DTC experience
• Athlete, influencer, or event marketing exposure
• Experience scaling a marketing organization through high-growth phases

Benefits/Perks:

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount 
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.