ASI is the largest global provider of technology B2B services for the $26.1 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.
ASI is seeking a strategic Director of Marketing Operations to build and optimize the infrastructure that powers our marketing engine. In this role, you’ll own the systems, data, processes, and reporting that drive smarter marketing.
Reporting to the Executive Director, Growth Marketing, this role will work cross-functionally with sales, IT, Product, and Finance to ensure alignment, improve marketing performance, and create scalable, data-driven programs that support our growth.
The pay range for this position is $108,000 - $120,000.
Responsibilities:
- Own the marketing technology roadmap, including key platforms like HubSpot and Microsoft Dynamics.
- Evaluate and implement tools that improve campaign execution, lead management, reporting, and team efficiency.
- Develop and optimize scalable workflows for campaign planning, lead scoring, routing, and audience segmentation.
- Ensure compliance with evolving data privacy regulations (e.g., GDPR, CCPA) and implement governance best practices.
- Partner across teams to ensure marketing systems support go-to-market initiatives and business goals.
- Build and maintain executive-level dashboards and reports to track campaign performance, funnel metrics, CAC, ROMI, and more.
- Analyze end-to-end marketing performance and provide insights that drive decision-making and budget optimization.
- Oversee data hygiene, enrichment, and segmentation strategies to ensure high-quality marketing databases.
- Collaborate with internal teams to ensure clean data integration across CRM, marketing automation, and reporting tools.
- Act as the primary liaison between Marketing and Sales, IT, Product, and Finance on operational strategy and system readiness.
- Present marketing performance insights and strategic recommendations to executive leadership.
Qualifications:
- Bachelor’s degree in Marketing, Business, Analytics, or related field; MBA a plus.
- 8–10+ years in marketing operations or revenue operations, including 3+ years in a leadership or management role.
- Proven success managing MarTech ecosystems, full-funnel analytics, and cross-functional initiatives.
- Experience with marketing automation and CRM platforms (HubSpot and Microsoft Dynamics preferred).
- Familiarity with BI tools such as Power BI or Tableau a strong plus.
- Deep understanding of B2B marketing, demand generation, and lead lifecycle management.
- Strategic thinker with the ability to execute tactically and drive measurable results.
- Expert in campaign performance analysis, funnel reporting, and marketing attribution.
- Exceptional communicator and collaborator with strong project management skills.
- Comfortable navigating change and influencing stakeholders across the organization.
ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
Top Skills
What We Do
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur.
ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales.
What is ASI’s mission?
ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools.
What are advertising specialties?
Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message.
Featured Products:
ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web.
ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed.
Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors.
Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry.
Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.
