Director of Marketing Operations

Posted 6 Days Ago
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Chicago, IL
In-Office
130K-180K
Senior level
eCommerce • Food • Social Impact
Double Good Virtual Fundraising is a company built on creating joy and helping others.
The Role
The Director of Marketing Operations will manage marketing budgets, oversee technology platforms, conduct performance analysis, and support strategic planning.
Summary Generated by Built In

Double Good’s mission is to create joy. We create joy with our delectable and award-winning popcorn. We create joy with our easy-to-use fundraising platform that raises a meaningful amount of money for youth sports and activities, empowering kids to pursue their dreams. We create joy through our Kids Foundation which hosts Double Good Days events across the country to bring all-ability fun to children with special needs and their families. As featured on the Today Show, Double Good is not just about the product; we have a strong social mission.

In recent years, Double Good has seen 40% year over year growth, and we’re excited about our future! We’re excited about the possibility of you joining our mission. We are looking for a Director of Marketing Operations to join our growing Marketing Team.

Location - This role will be hybrid out of our downtown Chicago location.

About the role:

The Marketing Operations Leader will be responsible for building and managing the marketing infrastructure that enables efficient and effective execution of marketing strategies. This includes overseeing budgets, managing contractors, optimizing marketing technology, and ensuring seamless program management. Additionally, this role will provide critical support to the Head of Marketing in strategic planning and performance analysis.

As a senior leader on the marketing team, the Marketing Operations Leader will collaborate cross-functionally with finance, sales, product, and external vendors to ensure that marketing initiatives are executed smoothly and deliver measurable results.

Responsibilities:

  • Budget Management: Develop and manage the marketing budget, ensuring accurate forecasting, tracking, and reporting of expenditures.
  • Contractor Oversight: Coordinate with external contractors and agencies, managing contracts, deliverables, and performance evaluations.
  • Manage Marketing Technology: Evaluate, implement, and manage marketing technology platforms (e.g., CRM, marketing automation, analytics tools) to improve efficiency and effectiveness.
  • Program Management: Build the foundations and processes for program planning and execution which channel and integrated marketing teams can plug into, ensuring alignment with business objectives and timelines.
  • Performance Analysis: Monitor and analyze marketing performance metrics, providing insights and recommendations for continuous improvement.
  • Process Improvement: Identify and implement process enhancements to streamline marketing operations and improve scalability.
  • Strategic Support: Assist the Head of Marketing with strategic planning, including the development of presentations, reports, and dashboards for executive stakeholders.

Experience & Skills we value:

  • Project Management: Proficient in managing multiple projects simultaneously, with a focus on meeting deadlines and delivering results.
  • Analytical Skills: Strong ability to analyze data, identify trends, and make data-driven decisions.
  • Technical Proficiency: Experience with marketing technology platforms across email, push, in-app, paid, UTM, Google Analytics, and project management tools.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and drive prioritization alignment across the entire organization
  • Leadership: Proven ability to lead cross-functional teams and manage external partners effectively
  • Strategic Thinking: Ability to think strategically and align marketing operations with broader business goals
  • Adaptability: Comfortable working in a fast-paced, dynamic startup environment, with the flexibility to adapt to changing priorities
  • 6-8+ years in a marketing operations, program management, or a similar role, preferably in consumer technology
  • Demonstrated experience managing marketing technology stacks, analytical, and program management tooling for an organization
  • Experience overseeing external contractors and agencies
  • Has managed $5+ million dollar budgets across marketing spend
  • Bachelors degree required

Nice to have and/or you’ll learn: 

  • Experience in marketplaces, fundraising, and youth-centric brands is a plus

Equal Pay Disclosure(s):

We’re on a mission to create more joy in people’s lives, and that includes our internal employees. We create a place people love to be a part of, where people can discover and practice their unique skill sets, a place where they can contribute and do their best work. We do this by offering our employees a competitive compensation & benefits plan.

Base Pay range for this position:

  • $130,000 - $180,000 annually
  • Target Annual Bonus: 20% of base salary

The final discretionary compensation that will be offered for this role depends on a variety of factors, including job-related knowledge, skills, experience, and market location.

Work Authorization Requirement:

This position requires current authorization to work in the United States. We do not provide visa sponsorship, including support for F-1 Optional Practical Training (OPT), STEM OPT extensions, or other temporary work authorization programs.

Benefits:

  • Double Good offers competitive benefits including medical, dental and vision coverage with plans that can fit each teammate’s needs. We offer immediate vesting in our 401k plan, paid time off, company-paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!).
  • Visit the Careers page on our website for more information at https://www.doublegood.com/careers.

Double Good is an Equal Opportunity and Affirmative Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity. Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability.  The EEO is the law and is available here. Right to Work Statement (English and Spanish).

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The Company
HQ: Burr Ridge, IL
108 Employees
Year Founded: 2017

What We Do

Double Good is a company built on creating joy and helping others. By reimagining product-based virtual fundraising, we help expand organizations' missions by giving back 50% of every dollar sold.

We make ultra-premium popcorn sold through our simple-to-use software. We've helped raise over $200 million to support organizations nationwide that tilt the playing field for all kids. Double Good is not a popcorn company nor a digital company. It is a team of makers, designers, and problem-solvers dedicated to simplifying fundraising challenges and enabling communities to thrive.

The soul of Double Good lies in the mission of creating and sharing joy. We built our fundraising platform on the idea that connecting with supporters should be simple, approachable, and effective. The funds raised go on to relieve the high costs of education, extra-curricular activities, community engagement, and athletic development. We partner with purposeful organizations to benefit students and athletes facing physical, intellectual, and financial challenges. Our goal is to amplify marginalized voices and push the boundaries of access to academic and athletic activities by contributing experiences, equipment, and educational opportunities to the communities that crave them the most.

Why Work With Us

Double Good strives to create joy for both its customers and employees. We strive to have employees feel supported and like they can grow in the company through professional development, coaching, volunteering, and more. Double Good employees deliver excellence, own it, build relationships, and enjoy the ride.

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