Director of Marketing Operations

Key Responsiblities:

• GTM Systems & Engineering:
- Own the design and performance of all GTM tech infrastructure, from marketing automation to CRM to analytics platforms.
- Collaborate cross-functionally with Sales Ops, RevOps, and Product to streamline marketing-sourced pipeline delivery.
• Marketo & Martech Ops:
- Own end-to-end Marketo operations — campaign setup, program templates, email compliance, scoring, and integration.
- Evaluate and manage the marketing technology stack to support global growth and data hygiene.
• Scalable Lead Scoring & Routing:
- Design and maintain lead scoring models that reflect ICP, intent signals, and behavioral triggers.
- Build automated lead routing workflows to ensure fast handoffs between Marketing and Sales.
• Data Integrations & Attribution:
- Ensure clean, accurate, and actionable data across platforms (Marketo, Salesforce, LinkedIn, etc.).
- Implement multi-touch attribution models and reporting frameworks to demonstrate campaign and channel ROI.
• Website Backend Support:
- Partner with Growth and Web teams to support backend infrastructure for website tracking, data capture, form routing, and performance analytics.
- Ensure marketing data flows efficiently between the website and CRM/MA systems.
• Sales Ops Partnership:
- Work closely with Sales Operations to align on lead management, pipeline reporting, territory planning, and GTM workflows.
- Maintain shared dashboards and SLAs for Marketing-to-Sales funnel performance.

What You Bring:

• 8–10+ years of experience in B2B Marketing Operations, with deep technical knowledge of marketing automation and CRM systems (especially Marketo & Salesforce).
• Experience scaling operations in high-growth SaaS or enterprise tech environments.
• Strong understanding of data infrastructure, integrations, and revenue attribution models.
• A builder’s mindset with proven success in implementing and optimizing complex workflows.
• Excellent collaboration and communication skills to partner with Sales, RevOps, and Engineering.
• Strategic thinker with sharp attention to detail and a bias toward execution.

Why Join Safe?

• 🚀 Build the marketing engine behind a category-defining cybersecurity platform.
• 🧠 Own and scale systems that power a high-performance global marketing team.
• 🌍 Work remotely with a global team committed to autonomy, velocity, and innovation.
• 💼 Competitive salary, equity, and opportunity to lead in one of the most critical areas of GTM.