At First PREMIER Bank and PREMIER Bankcard, we’ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work.
We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.
Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.
Job Description:
Location: Sioux Falls, SD
Shift: Monday - Friday 8:00 AM to 5:00 PM
Company: PREMIER Bankcard
About the Role
This leader will help evolve Marketing Operations into an integrated, technology-enabled function that uses automation, data, and emerging capabilities to improve speed to market, compliance processes, customer experience, operational efficiency, and business outcomes. They will oversee marketing operations, Martech platforms, communication, and production teams within the Marketing department. Responsible for ensuring compliant, effective, and efficient marketing campaigns for the organization. Works closely with the Acquisition, Product Strategy, and Digital teams to deliver full support through marketing processes and management of marketing technical vendors, tools, and software platforms. Manages 3–5 direct reports.
Job Duties and Responsibilities
Essential duties and responsibilities include the following. Other duties may be assigned.
- Accountable for the effective day-to-day management of all marketing team processes, procedures, tools, internal communications and overall support functions. Responsible for adherence to deadlines and fosters collaboration with peers on the Marketing team to ensure campaigns are deployed and tracked, on time and on budget.
- Develop, deploy, and continuously optimize marketing automation systems with an emphasis on enterprise solutions that orchestrate customer journeys across multiple channels. Identify opportunities to simplify, automate, and supplement marketing processes.
- Manage a team of technical managers deploying marketing campaigns on Martech and Customer Relationship Management (CRM) platforms, including outbound email platforms. Build team capability in campaign execution, automation design, platform administration, workflow support, data usage, testing, compliance, and operational improvement.
- Lead work with internal technical support teams and enterprise-wide technical vendors. Monitor, evaluate and communicate performance of marketing partners and vendors as needed to ensure contractual and vendor management guidelines are achieved. Serve as the relationship liaison with third-party vendors and suppliers, with an emphasis on Martech vendors. Responsible for ensuring their deliverables are achieved on time and within budget.
- Identify, test, and implement potential partners, pricing, tools, and channels that may improve marketing capabilities, reduce expense, or enhance controls/compliance. Support the creation of business cases and plans to recommend future vendors and partners.
- Provide Analytics teams with direction in establishing KPIs, dashboards, and reporting. Ensure the Marketing team is monitoring and achieving established KPIs, including campaign performance, operational effectiveness, platform utilization, automation impact, workflow performance, and customer journey performance.
- Ensure all materials are vetted through the legal and compliance teams for approval and the timely and accurate delivery of materials for marketing department audits.
- Interviews, hires, and trains new staff. Provides constructive and timely performance reviews. Handles discipline and termination of employees in accordance with company policy.
Skills and Qualifications
- Deep experience supporting digital and mail marketing campaigns, organic channels, product development, Content Management Systems (CMS), Customer Relationship Management (CRM), and database marketing tools.
- Proven ability to effectively develop audience creation strategies, journey configuration, data feed integrations, and testing best practices with leading marketing cloud platforms and Customer Relationship Management (CRM) platforms (eg. Pega, Salesforce, Adobe.)
- Deep understanding of evolving credit card industry dynamics, consumer behaviors and marketing best practices. In-depth knowledge in financial regulatory environment and marketing laws such as UDAAP and CAN-SPAM.
- Acumen to provide business insight and evolving marketplace knowledge, leveraging data and insights. Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
- Excellent relationship management skills with proven ability to influence with impact across functions and disciplines, including IT, Risk, Legal, Project Management, Marketing, Analytics, and company leaders. Proven leadership to guide and coach a team of direct reports, vendors, and cross-functional business partners to create a culture of accountability and innovation.
- Excellent communication and presentation skills (verbal and written) to all audiences, including executive leadership, external vendors, peers and junior staff.
- Bachelor’s degree required. MBA or Bachelor’s degree in marketing, computer science, analytics or other technical field preferred.
- 8+ years of experience working within a corporate, consulting or agency marketing environment required.
- Deep background in marketing technology, CRM, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing required.
- Experience evaluating and implementing modern marketing tools, intelligent automation, workflow orchestration, and emerging Martech capabilities preferred.
- Experience in leading, growing, and mentoring direct reports, cross-functional teams and vendor marketing teams preferred.
- Financial services or credit card experience preferred.
Competitive Benefits Package
- Full medical benefits when working 20+ hours per week
- Traditional and High Deductible health plan options available
- FREE dental and vision coverage
- Generous Paid Time Off plans
- 401(k) – dollar-for-dollar match up to 5% of total compensation
- Special discounts and offers for events at the Denny Sanford PREMIER Center
- PREMIER Wellness Program
- Paid Community Volunteer Hours – PREMIER averages 30,000 hours per year
- Fun Employee Parties
Our Culture
- We have an emphasis on personal success, respect, health, wellness, fun and giving back
- Employees are rewarded, valued, and celebrated for hard work.
- Career advancement opportunities is a way PREMIER leaders show they care.
- Appreciation is shown through concerts, outdoor bashes, cash, car giveaways and more.
Skills Required
- Bachelor's degree
- 8+ years of experience in a corporate, consulting, or agency marketing environment
- Deep background in marketing technology, CRM, technology integrations, and use of 1st, 2nd, and 3rd party data in multichannel marketing
- Deep experience supporting digital and mail marketing campaigns, organic channels, product development, CMS, CRM, and database marketing tools
- Proven ability to develop audience strategies, journey configuration, data feed integrations, and testing with marketing cloud and CRM platforms (e.g., Pega, Salesforce, Adobe)
- In-depth knowledge of financial regulatory environment and marketing laws such as UDAAP and CAN-SPAM
- Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness
- Excellent relationship management and leadership skills to influence cross-functionally and manage direct reports and vendors
- MBA or Bachelor's in marketing, computer science, analytics, or other technical field
- Experience evaluating and implementing modern marketing tools, intelligent automation, workflow orchestration, and emerging Martech capabilities
- Experience leading, growing, and mentoring direct reports, cross-functional teams and vendor marketing teams
- Financial services or credit card industry experience
What We Do
First PREMIER Bank and PREMIER Bankcard are considered one of the strongest financial organizations in the nation. We’ve achieved our success by embodying the views and values of The PREMIER Way. Our customers are the number one reason we exist. Our employees are our most valuable resource, and serving others is our foundational core. We are an American Banker Magazine’s “Best Banks to Work For”, one of the top 15 issuers of Mastercard® credit cards and believe in always doing what’s right for our employees, customers and communities. We are active supporters of more than 700 charities and non-profits. Our employees also contribute over 30,000 hours of community service annually. Member FDIC. Equal Housing Lender. AA/EOE. About First PREMIER Bank First PREMIER Bank is a Sioux Falls-based financial industry leader with nearly $3 billion in total assets. We serve our local, regional and national clients with pride and personal customer care. First PREMIER is consistently ranked as a top-performing bank for asset size by the American Banking Association’s Banking Journal. Most recently, we were named the Best Performing Large Community Bank in the Nation by S & P Global Market Intelligence. About PREMIER Bankcard Second chances are our first priority. As the 12th largest issuer of Mastercard® credit cards, we're proud to have millions of cardholders nationwide - good people who may have had less-than-perfect credit and need someone on their side. Along with a second chance, we also provide award-winning U.S. based customer service and are the recipients of three silver and three bronze Stevie Awards for customer service (Contact Center of the Year, Customer Service Dept. of the Year, Most Valuable Response by a Customer Service Team.)
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