Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
At LG, Life’s Good—and so is your opportunity to grow. We create an environment where people can showcase their strengths, think creatively, and build meaningful value. With a global footprint, industry‑leading benefits, and rewards for exceptional performance, LG is a place to thrive.
LG is seeking a Director of Marketing to lead marketing for the B2B Display Division. This role is ideal for a strategic, hands-on marketing leader who thrives in evolving businesses, brings ideas to life, and knows how to turn strategy into execution.
Reporting to the Senior Vice President, B2B Display Division, this position will define and execute the marketing vision for a premium, growth-focused business that is expanding beyond traditional hardware sales into solutions and service delivery.
Position Summary
The Director of Marketing is responsible for setting the strategic direction and leading execution of product marketing, go-to-market strategy, digital marketing , integrated marketing communications and brand and customer experience across the U.S. commercial market.
This role requires a player-coach—someone who can think strategically, lead teams, roll up their sleeves, solve problems, and drive results. The Director will own the marketing roadmap, manage agency and partner relationships, ensure that marketing investments deliver measurable ROI, and serve as a key ambassador for the LG brand. This leader will oversee and empower three Team Leads responsible for various marketing functions.
Key Responsibilities
Strategy, Leadership & Execution
- Define and lead the overall marketing strategy, aligned to short-, mid-, and long-term business objectives.
- Act as a player-coach, actively involved in strategy development and execution—not simply managing agencies.
- Lead, mentor, and develop a high-performing marketing team focused on results, creativity, and accountability.
- Partner closely with sales, product management, service delivery, and leadership to drive business outcomes.
- Navigate ambiguity in an evolving business and proactively identify solutions, opportunities, and paths forward.
Product Marketing & Go-To-Market (GTM)
- Own product marketing and GTM strategy, including positioning, messaging, value propositions, and launch plans.
- Develop clear articulation of customer value, differentiation, and ROI across offerings.
- Support the business’s evolution from “moving boxes” to solution- and service-based offerings, ensuring marketing reflects this shift.
- Build deep technical and market understanding of key verticals, including: Hospitality, Education, Fortune 500 , Retail , Transportation, Healthcare and more.
- Translate technical capabilities into compelling, customer-facing narratives.
Brand, Campaigns & MarCom
- Define and evolve the brand within the B2B Display Division.
- Develop and execute an integrated MarCom plan, including: annual and quarterly campaign calendars, targeted account-and vertical-based campaigns, new product launch communication, national promotions and programs
- Ensure consistency, clarity, and quality across all messaging, creative, and product information.
Digital, Data & ROI
- Architect and implement digital marketing platforms aligned with global tools and initiatives.
- Leverage CRM, marketing automation, and analytics to drive targeted engagement and measurable outcomes.
- Apply a data-centric mindset to all programs—clearly defining success metrics, measuring performance, and optimizing based on ROI.
- Effectively use digital and social channels to reach and influence priority audiences.
Brand and Customer Experience
- Defining and owning the experience strategy, ensuring a consistent, differentiated brand experience across physical and digital environments
- Providing strategic oversight and enablement of end-to-end delivery: from concept and planning through execution, measurement, and optimization
- Establishing operational discipline, including processes, timelines, budgets, and governance that enable teams to execute efficiently and at scale
- Aligning cross-functional teams and external partners to deliver integrated, on-brand experiences that support broader marketing and business objectives
- Developing and inspiring teams, setting clear expectations, high standards, and a culture of accountability, collaboration, and continuous improvement
Budget & Operations
- Own and manage marketing budget, spanning media, creative, production, and events.
- Allocate investments based on business impact, ROI, and strategic priorities.
- Continuously evaluate program effectiveness and improve marketing efficiency.
Travel- Up to 40%
Qualifications
Education
- Bachelor’s degree in Marketing or a related field required
- MBA preferred
Experience
- 10+ years of progressive marketing leadership experience, preferably in B2B and durable goods environments
- Strong background in product marketing, brand, channel, and digital marketing
- Demonstrated success developing and executing GTM strategies
- Experience marketing solutions and services (not just hardware/products)
- Proven ability to partner effectively with sales and influence revenue outcomes
- Experience managing agencies, national campaigns, and distributor programs
- Budget ownership across PR, advertising, creative services, and production
- Skills & Attributes
- Strategic thinker with strong execution discipline
- Highly creative problem solver who brings ideas and turns them into action
- Comfortable operating in ambiguity and evolving business models
- Data-driven, ROI-focused decision maker
- Strong leadership, communication, and stakeholder-influencing skills
- Ability to balance attention to detail with big-picture thinking
- Relationship-oriented leader who thrives in a fast-paced, high-expectation environment
PAY TRANSPARENCY:
The salary range provided is intended to display the value of the company's base pay compensation for this position. Salary is dependent on a multitude of factors, including but not limited to the physical worksite location, the geographic market of that location, candidate's skill set, level of experience, education, and internal peer compensation comparisons among other potential factors.
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Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or [email protected]. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
Top Skills
What We Do
At LG, we deliver products and services that make lives better, easier and happier though increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics and B2B solutions to innovations in digital signage, air conditioning, solar and vehicle components. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.
