Director, Marketing Innovation and Development – Touchland

Posted 7 Hours Ago
Be an Early Applicant
2 Locations
Hybrid
174K-255K Annually
Expert/Leader
Appliances • Manufacturing
The Role
Leads innovation and development for the Touchland product portfolio across U.S. and international markets. Responsibilities include identifying new product strategies, building three- to five-year pipelines, accelerating ideation, validating opportunities, monitoring trends and consumption data, and coordinating cross-functional launches with marketing, R&D, sales, and supply teams. The role also drives test-and-learn methodologies, gains senior stakeholder support, and develops strategies aligned with brand and business goals.
Summary Generated by Built In

A collective energy and ambition. A place where you can make a real difference.


We’re a company that genuinely cares about our people, our products, our consumers and the environment.


Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary

Church & Dwight is seeking a Director Innovation & Development – Touchland to join our team. We are looking for a high energy, high impact leader to drive innovative transformation and acceleration across the Touchland portfolio both domestically and internationally.


About the Role

This leader is a core member of the Touchland Commercial Team, reporting to the AVP Marketing and working closely with brand leaders, R&D, sales strategy and supply organization to drive impactful innovations across a complex, fast-moving brand portfolio.


Work Environment

Hybrid: This is a hybrid role based in Ewing, NJ or New York City.

  • Ewing, NJ requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
  • New York City requires in-person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.

Role Accountabilities and Responsibilities
  • Identify and develop new product strategies to drive U.S. and international growth. This will include Fragrance extensions, Collaborations, new segment entries, and customer specific innovations.
  • Challenging the status quo and accelerating innovation with meaningful trend forward and strategic platforms, working cross-functionally to make them happen.
  • Ideation acceleration across the portfolio, determining where to play, right to win, and how to play.
  • Adoption of test and learn methodologies including AI technologies with consumer validation testing as well as capital GTM launches.
  • Create 3-5 year new product pipelines, working closely with R&D, Touchland brand team and sales strategy.
  • Validation of size opportunity and direct influence with five-year strategic plan.
  • New product development, working with cross functional teams.
  • Anticipate market conditions, track consumption data and monitor trends through social listening while adjusting strategies accordingly.
  • Inspire teams to deliver initiatives in support of brand strategy.
  • Gain organizational support and senior level buy in for new product initiatives.
  • Creatively interpret data and markets to identify new opportunities and solutions that have significant impact on the business.
  • Collaborate with R&D, Brand and co-mans to generate and accept concept to market ideation.

Skills and Competencies
  • Change agent to drive high-pace innovation to meet the needs of a dynamic beauty category.
  • Direct experience driving innovation within fast-paced beauty categories and brands. Has deep industry knowledge and passion and is on the pulse of consumer and client trends shaping the future.
  • Defining strategies and agile processes through complex matrixed organizations, influencing and structuring to drive results with speed
  • Comfortable and effective working with high-level peer set (VPs and Directors), strong strategic skills, PLUS ability to lead cross functional teams in project execution
  • Strong marketing, financial, and general management skills
  • Contextual communicator who collaboratively identify opportunity areas and problems worth solving
  • Strong business acumen with the capability of defining a strategy aligning with business value
  • Agile thinker expertly interfacing between the business and new markets
  • Presenting externally, especially to retailers

Education and Experience
  • Bachelor's Degree required; MBA preferred
  • 10+ years of marketing experience (CPG, OTC)
  • Expertise across all areas of marketing
  • Leading and developing talent
  • Global experience is preferred

Compensation and Benefits

The U.S. base salary range for this full-time position is $174,000-$255,000. This position is also eligible for a bonus.


As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.


The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.


#LI-Hybrid

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

Skills Required

  • Bachelor's degree
  • MBA
  • 10+ years of marketing experience
  • Experience in CPG or OTC industries
  • Expertise across all areas of marketing
  • Experience leading and developing talent
  • Global experience
  • Direct experience driving innovation in fast-paced beauty categories and brands
  • Strong marketing, financial, and general management skills
  • Strong strategic and business acumen

Church & Dwight Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Church & Dwight and has not been reviewed or approved by Church & Dwight.

  • Retirement Support — Retirement programs include a 401(k) match alongside profit sharing, forming a robust savings package with clear vesting parameters. This structure meaningfully enhances long‑term total rewards.
  • Healthcare Strength — Medical coverage offers multiple plan choices, including a zero‑deductible option, with company‑funded HSA support and access to mental‑health resources. These features contribute to comprehensive health protection.
  • Strong & Reliable Incentives — Annual bonuses and performance incentives are common components, adding meaningful value to total compensation. This consistency reinforces pay beyond base salary.

Church & Dwight Insights

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The Company
HQ: Ewing, New Jersey
5,075 Employees
Year Founded: 1846

What We Do

Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Vitafusion™, Li’l Critters™, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together. Bring your determination: We’ll give you the space to own your success and do work you didn’t know was possible. Bring your team spirit: We’ll offer you an open-minded and low-ego environment. Bring your courage: We’ll help you make a tangible impact on the business

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