Our client is on a mission to become the #1 organic energy brand, competing in a space dominated by synthetic ingredients. Their product line delivers sustained energy through organic ingredients and a natural caffeine and nootropic blend, without jitters or crashes. Founded by a seasoned entrepreneur, they are building a passionate team to drive their next phase of growth.
The Role
Our client is looking for a Director of Marketing to own all marketing efforts and build a bold, authentic brand identity. Reporting directly to the CEO, this is a high-impact role for a creative, strategic doer who thrives in fast-paced startup environments.
Responsibilities
- Develop and execute a compelling brand strategy positioning the company as the leader in organic energy drinks, including brand voice and visual identity.
- Own all marketing activities: digital campaigns, social media, content creation, influencer partnerships, and experiential events.
- Plan and launch high-impact campaigns (product launches, seasonal promotions) using data-led strategies to optimize ROI.
- Oversee content creation across formats (social, video, blogs) and get hands-on when needed.
- Identify and manage strategic partnerships, sponsorships, and influencer collaborations.
- Build and nurture community through social media, email marketing, and direct engagement.
- Track and analyze key metrics (engagement, conversion, CAC) to refine strategies and drive growth.
- Collaborate cross-functionally with operations, sales, and product teams.
Who They're Looking For
- 5+ years of experience in brand marketing, ideally in CPG, beverage, or wellness. Startup experience is a plus.
- Proven ability to build and scale a brand from the ground up with creative, high-impact campaigns.
- Skilled at coordinating multiple marketing channels with limited resources.
- Comfortable getting into the weeds — from writing social copy to negotiating with influencers.
- Data-driven, with experience using analytics tools such as Google Analytics and social media insights.
- Passionate about organic and health-conscious products.
- Bonus: experience with sustainable brands, community-building, or guerrilla marketing.
Compensation
Competitive mix of salary and equity, tailored to experience and impact.
*This role is open to remote working within the US only. Only candidates based in the US will be considered.
*The company name is confidential and will be disclosed during the interview process.
Skills Required
- 5+ years of experience in brand marketing, ideally in CPG, beverage, or wellness
- Startup experience
- Proven ability to build and scale a brand from the ground up with creative, high-impact campaigns
- Skilled at coordinating multiple marketing channels with limited resources
- Comfortable executing hands-on tasks, including writing social copy and negotiating with influencers
- Data-driven, experience using analytics tools such as Google Analytics and social media insights
- Passionate about organic and health-conscious products
- Experience with sustainable brands, community-building, or guerrilla marketing
What We Do
Palermo Advisors is a professional recruitment and staffing firm specializing in borderless hiring. The company provides world-class hiring solutions by connecting top global talent with organizations, ranging from early-stage startups to large corporations. They utilize an extensive network and a borderless approach to help companies build winning teams through expert talent sourcing and headhunting.
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